Social network awards gift cards for engagement

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By: Wise Marketer Staff |

Posted on August 11, 2008

Social network awards gift cards for engagement

An online social network for the 30+ demographic group has announced an enhanced member rewards programme that includes gift cards from major retailers.

The newly updated 'Gather Points Rewards' programme began with a two week "invite-a-thon" celebration designed to reward members who bring their friends, family, and colleagues to the web site. Members and their friends have the chance to win US$500 in points toward gift cards from US-based retailers.

Member acquisition campaign The invite-a-thon ends on Friday 15th August 2008, and every Gather member who recruits a new active member to the site will be entered into the competition, along with the referred friend, in a daily draw to win bonus Gather Points. Two grand prize winners will also receive US$100 worth of back-to-school gift packs featuring cards from Gather's various retail partners.

Gather's Points programme rewards members for their engagement with the site. The more members use the site, the more points they earn. In 2008, Gather members have already redeemed more than US$120,000 worth of points to be used at bricks-and-mortar retail stores nationwide.

Social network for adults The invite-a-thon follows Gather's July unveiling of its new web site, developed specifically for adults. The new site emphasizes simplicity, to appeal to busy adults who want an uncluttered, uncomplicated way to keep up with the people, conversations, and personal moments that matter most to them.

Gather currently claims approximately 500,000 members, as well as more than 1 million unique visitors to the web site each month. Membership is reported to have increased by 173% since the start of 2007. Investors in the site include Allen & Company, The American Public Media Group, Hearst, The McGraw-Hill Companies, and Southern California Public Radio.

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