South Africa: eBucks goes even greener

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By: Wise Marketer Staff |

Posted on March 27, 2008

South Africa: eBucks goes even greener

A giant, indigenously-planted, eco-friendly maze containing nearly 2,500 trees and shrubs has appeared in the heart of Johannesburg, South Africa, as the coalition loyalty scheme eBucks celebrated the awarding of R1 billion worth of eBucks (approx. US$123 million) to date.

According to eBucks CEO, Lezanne Human, the programme wanted to do something impressive to celebrate such a momentous rewards milestone, and the building of a giant green maze in the city was intended to create both a talking point and a focus for the programme's efforts to become carbon neutral itself.

Going even greener The maze itself is described by eBucks as "a biologically diverse ecosystem", incorporating natural elements such as timber and grasses, positioned to create the necessary pathways, dead-ends, twists and turns.

"'Greening' is very close to our hearts and forms a core part of our corporate social responsibility commitment," explained Human. "As a business we are looking for new ways to reduce our impact on the environment and nurture sustainability. We are voluntarily assessing our carbon footprint and implementing ways to reduce our emissions."

Helping low income homeowners When the maze closes eBucks says it will donate all the trees, shrubs, ground cover and grasses to low income homeowners at FNB's 'Affordable Housing Project' in Cosmo City, as part of Food & Trees for Africa's 'Trees for Homes' programme.

The eBucks Big Green Maze was created on the corner of Montecasino Boulevard and Witkoppen Road at Fourways in Johannesburg, with its deconstruction date being 31st March 2008. Entrance to the maze is free.

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