South Africa: eBucks signs up home decor retailer
The South African coalition loyalty programme, eBucks, has added a decor and home improvement retailer to the growing list of outlets where members can earn and spend their eBucks loyalty points.
eBucks has signed up decor and home improvement retailer, Loads of Living, as a partner. Members will now be able to both earn and spend their eBucks in the chain's outlets. Loads of Living has been in the South African homeware market for the past twelve years and has seven lifestyle stores in Gauteng and the Western Cape.
According to eBucks' CEO, Lezanne Human, "The match is a good strategic fit because both companies share a specific target market segment and Loads of Living is a known and respected brand."
eBucks for Business growth The addition will allow eBucks to continue to develop the 'eBucks for Business' offering: Loads of Living clients include many guesthouse and 'bed & breakfast' operators. Not only will they benefit from joining the eBucks programme they could well, through that, decide to become clients of one of eBucks' parent company's, FirstRand Group, other companies.
In addition to eBucks, FirstRand's brands include First National Bank (FNB), WesBank, Rand Merchant Bank, RMB Private Bank, Discovery, OUTsurance, and Jersey-based Ashburton. FNB is eBucks' largest partner and the biggest issuer of eBucks.
Retail impact The spend of eBucks members remains high with over 70% of all eBucks earned in a month being spent, which is well over the international benchmark of 60%. Other retailers where eBucks can be both earned and spent are Makro, Look & Listen, Avis, GardenShop, The Golfers Club, Spec-Savers, Arthur Kaplan Jewellers and World's Finest Watches.
eBucks' latest research has shown that the programme has a significant impact on its retail partners - the value of spend by eBucks members at a typical retail partner increased year on year by 30% (net real increase after inflation) versus a 5% increase for non-eBucks members.