Statoil Ireland closes Premium Club loyalty scheme

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By: Wise Marketer Staff |

Posted on October 31, 2005

Statoil Ireland closes Premium Club loyalty scheme

The Irish fuel retailer Statoil Ireland Ltd has announced the forthcoming closure of its popular 'Premium Club' customer loyalty scheme, through which almost 900 million points have been collected and redeemed since its launch.

According to Statoil Ireland, the programme is considered by the company to have been a considerable success, having nearly 900 million points collected by Statoil customers and redeemed for cash awards and gifts, including charity donations in excess of Euro 100,000 to date.

From 30th November 2005, Premium Club points will no longer be issued, and all points collected up to that time will have to be redeemed either for cash back, gifts, or charity donations by the last day of December 2005.

Reason for closure The company's official line on the programme's closure is simply this: "All good things come to an end". The company has simply decided that it needs to "adapt to new market conditions" to ensure it continues to offer customers the best possible value for money and service.

Until the end of December, cash back can now be obtained in multiples of Euro 1, 10 or 20 up to a maximum (for security reasons) of Euro 20 per day. For members with a loyalty point balance in excess of 10,000 points, Statoil Ireland is providing a special account settlement service.

External links The closure of Statoil Ireland's Premium Club does not affect the Premium Club loyalty scheme in Poland, in which Statoil Poland is a current points partner.

For previous coverage of the Statoil group's loyalty-related activities, see:·  Statoil expands rewards with Buy & Fly! (2 Aug. 2003) ·  Polish coalition loyalty programme to use ID Data (25 Dec. 2002)

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