Storyteq, the award-winning marketing technology arm of the Inspired Thinking Group (ITG), has been named a ‘Leader’ in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms (CMP) – the second consecutive year that it has achieved this placement.
Storyteq’s Content Marketing Platform gives brands the ability to streamline and connect their creative operations, delivering powerful content optimization in order to more rapidly create campaigns for deployment across every channel and market.
It unites teams, partners, and processes on a single, AI-driven MarTech platform for marketing and brand activation – from briefing, planning, workflows, and resource allocation to automated creative production, bespoke Brand Portals, digital asset management, and campaign analytics.
John Kirk, Chief Strategy Officer at ITG, said, “We’re incredibly proud to have been named a Leader in the Gartner Magic Quadrant for the second year running and see this as a truly phenomenal recognition for our Content Marketing Platform. Storyteq is at the cutting edge of the industry in terms of delivering real asset intelligence – liberating marketers from tired, outdated ways of working through an innovative, tech-powered approach.”
Storyteq is placed furthest in vision on the 2024 Gartner Magic Quadrant for Content Marketing Platforms with its developments in marketing advertising supply chain optimization (MASCO™) – combining creative, media, and customer insights to power tech-enabled agile content.
Andrew Swinand, Group CEO at ITG, added, “I don’t see anyone else with the ability to blend production, tech, and creativity in the way that we do at ITG, enabling our clients to deliver better work on every channel – at scale, at pace, and while delivering significant savings. We’re bringing the next generation of tech-enabled, agile content to brands around the world.”
Storyteq acts as the technology engine of ITG – founded in 2009 and headed up by Andrew Swinand (previously of Publicis Creative and Leo Burnett US) – and works in tandem with the Group’s tech-powered, agile marketing content business, Team ITG.
The company supports major household name brands – such as Heineken, ASOS, M&S, and many more – to deliver end-to-end omnichannel marketing campaigns across the globe.
This latest industry recognition for Storyteq comes after its ActiveDAM platform was recently named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems, Q1 2024
