Symantec launches partner loyalty programme

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By: Wise Marketer Staff |

Posted on March 17, 2006

Symantec launches partner loyalty programme

The US-based computer security software firm Symantec Corporation has launched a global sales channel partner programme and web portal called 'PartnerNet' to track and reward partner performance in providing expertise, customer value, and increased sales.

The PartnerNet programme includes incentives for partners making investments in training, specialisation, and marketing efforts that enhance their Symantec portfolio and offering. As part of a multi-phase roll out, Symantec has provided its partners with an online portal that offers information on products, services, and training programmes, as well as account management.

All existing Symantec partners (including former Veritas partners) have been enrolled in the programme, and assigned one of the four membership levels (Platinum, Gold, Silver, and Registered) based on their activity in previous Symantec and Veritas partner programmes.

Single point of access PartnerNet is effectively a large extranet that combines at least eight previous partner sites in a single web-based portal, giving partners access to a variety of resources through a single log-in. In addition to viewing training programmes, partners can also review competitive information, and use customised marketing tools, a quote generator, and product order placement systems.

As part of the programme, Symantec has also committed a five-fold increase in its partner-focused technology infrastructure investment. These additional investments aim to expand the online portal's ability to support the company's 60,000-strong partner base (located in 37 countries).

According to Julie Parrish, vice president of the Symantec Global Channel Office, "Our partners are a valuable part of the company, and they are key to delivering value to customers. This first phase of the new partner programme will provide partners with a simple, complete framework for doing business with Symantec."

Interestingly, the launch of Symantec's partner network coincided closely with the launch of a similar partner network by competitor Trend Micro Incorporation (see 16 Mar. 2006)

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