The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "columnists"
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6.8KAirlinesCounterpoint: Jury still out on revenue-based FFPs
Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
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6.6KColumnistsHanifin: Unlocking the “why” of loyalty
Loyalty marketers know that loyalty works – but do we understand why it works? Through research conducted by Rick Ferguson and delivered...
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6.2KColumnistsChambers: Five mobile marketing mistakes
Chambers: Five mobile marketing mistakes A clear indication how far customers have shifted to mobile can simply be found by looking at...
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4.2KData and PrivacyFerguson: Will blockchain disrupt coalition loyalty?
Ferguson: Will blockchain disrupt coalition loyalty? Consulting firm Deloitte continues to be all-in on blockchain-enabled loyalty programs. In a lengthy article in...