The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "columnists"

8.3K

Airlines
Counterpoint: Jury still out on revenue-based FFPs

Counterpoint: Jury still out on revenue-based FFPs We’ve been vocal here at the Wise Marketer about being largely on the side of...
8.1K

Columnists
Hanifin: Unlocking the “why” of loyalty

Loyalty marketers know that loyalty works – but do we understand why it works? Through research conducted by Rick Ferguson and delivered...
7.7K

Columnists
Chambers: Five mobile marketing mistakes

Chambers: Five mobile marketing mistakes A clear indication how far customers have shifted to mobile can simply be found by looking at...
4.9K

Data and Privacy
Ferguson: Will blockchain disrupt coalition loyalty?

Ferguson: Will blockchain disrupt coalition loyalty? Consulting firm Deloitte continues to be all-in on blockchain-enabled loyalty programs. In a lengthy article in...

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