The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "cx"
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5.0KHeadlinesInsight: Thriving in the customer-centric future
Everyone understands that the power and leverage in retail has shifted from manufacturers and merchants to customers, with sometimes dire results: the...
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3.0KHeadlinesInsight: Is the Chief Customer Officer a thing again?
About ten years ago, advocates of customer centricity rallied around the concept of the “Chief Customer Officer” – that C-suite-empowered senior executive...
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4.9KLoyalty StrategyReport: Brands must learn the new ‘languages of loyalty’
A new report from Accenture strategy reveals that, according to Accenture, “Organizations are wasting billions of dollars each year on customer loyalty...
Recent Posts
New Research From the UK: The Significant Value of Promotions to Loyalty Programmes
How to Destroy a Brand in Three Easy Steps
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New Report Finds CMOs at Risk of Missing Revenue Targets
BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
TCN Launches TCN Operator, Its Next-Generation Call Center Platform with a Comprehensive Suite of Automated Agent Tools and Advanced Apps
