The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "cx"
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5.2KHeadlinesInsight: Thriving in the customer-centric future
Everyone understands that the power and leverage in retail has shifted from manufacturers and merchants to customers, with sometimes dire results: the...
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3.1KHeadlinesInsight: Is the Chief Customer Officer a thing again?
About ten years ago, advocates of customer centricity rallied around the concept of the “Chief Customer Officer” – that C-suite-empowered senior executive...
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5.1KLoyalty StrategyReport: Brands must learn the new ‘languages of loyalty’
A new report from Accenture strategy reveals that, according to Accenture, “Organizations are wasting billions of dollars each year on customer loyalty...
Recent Posts
B2B vs B2C Loyalty Programs: What Are the Key Differences?
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy
Generation Alpha May Be The Mall’s Best Future Bet
Why Is Loyalty Fraud on the Rise?
Brands Must Create Better Connections in a Cookieless Future
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#164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)
