The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "cx"

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Headlines
Insight: Thriving in the customer-centric future

Everyone understands that the power and leverage in retail has shifted from manufacturers and merchants to customers, with sometimes dire results: the...
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Headlines
Insight: Is the Chief Customer Officer a thing again?

About ten years ago, advocates of customer centricity rallied around the concept of the “Chief Customer Officer” – that C-suite-empowered senior executive...
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Loyalty Strategy
Report: Brands must learn the new ‘languages of loyalty’

A new report from Accenture strategy reveals that, according to Accenture, “Organizations are wasting billions of dollars each year on customer loyalty...

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