All posts tagged "paulathomas"

#28: Coronavirus Challenges – Solutions for Convenience Retailers

[Editor’s Note: There seems to be no limit to the impact of COVID-19 on our citizenry and our business world. Some retailers...

#27: Customer Loyalty and Landscape Research – South African Insights

Let’s Talk Loyalty Podcast #26: Australia’s Favourite Loyalty Programme – flybuys – 5 Lessons Learned in 25 Years

Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do –...

Let’s Talk Loyalty Podcast #25: Emirates Skywards, Loyalty Programme for Emirates and Fly Dubai

Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary...

Let’s Talk Loyalty Podcast #24: Loyalty Academy and The Wise Marketer – Partnership Announcement

This week I am super excited to announce a partnership with my friends at “The Wise Marketer™” – the world’s most widely read...

Let’s Talk Loyalty Podcast #23: Dan Gipple on Leveraging Loyalty Psychology to Drive Social Change

Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare...

Let’s Talk Loyalty Podcast #11: Why Loyalty Programs Fail

On this episode of “Let’s Talk Loyalty”, Paula Thomas discusses the recently released 2019 Delphi Report: Why Loyalty Programs Fail with Mike...