Tecsa, the developer of disruptive AI-native technology collapsing the time from insights to action for retailers and CPGs in ranging and promotion optimisation, operations, supply chain and retail media today announces the appointment of Jamie Clarke as President of Tecsa North America.
Jamie has led commercial teams for some of the world’s largest retailers including Southeastern Grocers and Coles Group and advised retailers on their use of customer data to drive category outperformance with both PWC and NielsenIQ. Jamie brings a deep, and unique, experience in retail strategy, merchandising, retail media, data monetisation, shopper insights and North American retailer partnerships. He has a proven track record of leading strategic growth across major grocery, mass, club, and drug channels.
Jamie will lead Tecsa’s North America expansion, build strategic retailer and CPG partnerships, and accelerate adoption of the Tecsa’s OneViu and Audience Viu platforms.
Tony Buffin, Founder & Chair of Tecsa, said
“I am delighted to welcome Jamie to the Tecsa leadership team. His extensive experience in retail strategy, personalisation, data monetisation and retail media together with his deep understanding of the North American retail market will help us scale our business utilising our disruptive, low cost AI solutions. Jamie’s appointment significantly strengthens our ability to deliver faster, more impactful outcomes for retailers and suppliers across the market.”
Jamie Clarke added
“I’m excited to join Tecsa at such a pivotal time. The combination of powerful AI technology with real retail domain expertise is exactly what the global industry needs to shift from disconnected point solution ecosystems to an interconnected platform that serves a retailer’s needs across merchandising and supplier collaboration, customer engagement and data monetisation. I look forward to working with the team to help retailers and CPG brands win in an increasingly complex environment.”
This appointment reflects Tecsa’s continued momentum in building the leading AI platform for high frequency retailers.
Media Contact
Dave Battiston
Co-Founder & Managing Partner
dave.battiston@thetecsagroup.com