BANGKOK, THAILAND & LONDON, UNITED KINGDOM – April 2, 2026 – Tecsa Group, a leader in AI-driven retail analytics and customer‑centric growth solutions, today announced an expanded strategic partnership with EGG Digital, Thailand’s leading digital and data innovation company.
The collaboration brings together Tecsa’s deep retail expertise with EGG Digital’s advanced data and technology capabilities to accelerate the adoption of next‑generation AI tools for category management, supplier collaboration, and customer‑experience transformation. As part of the partnership, Tecsa is serving as a strategic consulting partner, supporting the rollout of a new retail data‑science platform within EGG Digital’s ecosystem.
The platform enables retailers and brands to leverage real‑time, first‑party data to optimise product assortment, promotions, pricing and store‑level decision making. Its prescriptive analytics and recommendations have driven significant commercial impact across grocery hypermarket and convenience formats in multiple Asian markets—unlocking improved sales performance and creating new data‑driven revenue opportunities.
Dr Teeradet Lek Dumrongbhalasitr, CEO of EGG Digital, commented:
“Our partnership with Tecsa strengthens our ability to deliver the most advanced platform in retail innovation in Thailand and across the region. Tecsa’s domain expertise complements our technology capabilities, enabling us to bring more customer‑centric, insight‑driven solutions to market.”
Dave Battiston, Co‑founder and Managing Partner of Tecsa, added:
“We are delighted to deepen our partnership with EGG Digital. Their ambition to transform retail through data, analytics and AI aligns perfectly with Tecsa’s mission. Together we are enabling retailers and consumer brands to make smarter, faster decisions that enhance customer experience and deliver sustainable growth.”
About Tecsa Group
Founded in 2019, Tecsa Group is a global leader in AI-driven retail analytics technology, loyalty and bespoke data science solutions. Its flagship next generation OneViu platform uses first-party data to power precise, automated and fully prescriptive product ranging, assortment and promotion decisions for retailers. OneViu enables retailers to share customer insights with their suppliers and execute targeted media campaigns to drive category growth. Tecsa operates in the UK and Europe, Hong Kong, Singapore, Thailand, Australia, UAE, and the USA.
About EGG Digital
EGG Digital Co., Ltd., under Amity, is a leading provider of AI-powered big data analytics, integrated media services, and digital marketing solutions. With a vision “To Catalyze Exponential Growth with the Power of Collaboration, Data and Technology,” the company operates across three core business units: Analytics AI & Consultation, focusing on advanced data analytics and actionable insights; Media Convergence, delivering omnichannel media solutions that connect consumers across all touchpoints; and MarTech Solution, developing AI-powered platforms and marketing technologies to enhance customer experience and drive measurable business outcomes. EGG Digital leverages its 720° data capabilities, advanced AI technologies, and the expertise of its “4D” team: Data Scientists, Data Engineers, Data Analysts, and Data Visualization specialists to develop tailored solutions that address specific business needs. The company is committed to enabling organizations to achieve digital transformation and sustainable growth.
Media Contacts
Dave Battiston
Co-Founder & Managing Partner
dave.battiston@thetecsagroup.com
+971 55 888 8031
Anthony Morris
CEO
anthony.morris@thetecsagroup.com
+44 7738 881935