Tesco doubles up Clubcard's loyalty points

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By: Wise Marketer Staff |

Posted on August 24, 2009

Tesco doubles up Clubcard's loyalty points

Tesco Clubcard holders are now earning double Clubcard points - two points for every £1 (US$1.65) they spend across the store and online.

The move is the latest phase of Tesco's Clubcard re-launch, and follows the success of 'Double Up' which doubled the reward for customers on selected categories and which attracted almost half a million new Clubcard members in three months.

In the same period, more than 1.5 million customers doubled up their vouchers, with the most popular categories being clothing and wine.

The new 'Double Points' offer has been launched in time for customers to receive vouchers in their next mailing before Christmas - the time when most customers need help to stretch their budgets. For example, a family spending £90 a week at Tesco (excluding petrol) between now and Christmas could earn £34 in Clubcard vouchers instead of £17.

Vouchers can then be spent in-store or online, or exchanged for up to four times their value on a range of Clubcard partner offers. The £34 cited by Tesco, if used on Clubcard partner offers, would be enough for a return flight to Paris.

Clubcard, which was launched in February 1995, now claims over 15 million active members. The first phase of its relaunch began in May 2009 when members began earning double points on selected lines.

Customers can continue to 'Double Up' Clubcard vouchers until 30th September 2009. The rewards tokens received are valid for 3 months from date of exchange (and 'Back to School' rewards tokens are valid until 4th October 2009).

According to Tesco, there are 9 million variations of the Clubcard statement, which is mailed out to members every three months, ensuring that members are offered the rewards that are most relevant to them. (In effect, this means that no three customers get the same statement.)

Tesco also has national loyalty card schemes based on Clubcard in Ireland, Poland, Malaysia, South Korea and China, as well as pilot schemes currently in progress in Slovakia, Thailand and Turkey.

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