Tesco expands Clubcard into the high street

WM Circle Logo

By: Wise Marketer Staff |

Posted on May 5, 2002

Tesco expands Clubcard into the high street

Members of Tesco's Clubcard loyalty programme will soon be able to earn points on purchases at a major high street jewellery chain. And more big names are set to follow as Tesco expands the programme.

The UK's largest supermarket chain, Tesco, is beginning a major expansion programme for its Clubcard loyalty scheme. From 22nd May, all 408 stores operated by the jewellery retailer, H Samuel, will issue Tesco Clubcard points. The jeweller is the first British high street retailer to join Tesco's loyalty programme. According to Tesco, this is a new phase of Clubcard that will see more big names signing up over the next year.

Shoppers at H Samuel will earn one Clubcard point for each £1 spent - the same level of reward as currently earned by shoppers in Tesco. The points can be redeemed as usual in Tesco stores, for Clubcard Deals or for Air Miles. To promote the launch, double points will be issued on all watch purchases from 22nd may until the end of June. Under the deal, buying a watch for £395 will earn enough points to take the family to the cinema. Even without the launch deal, buying a diamond ring for £1,499 will earn enough Air Miles for a return trip (for one person) from London to Paris.

According to Crawford Davidson, Tesco Director of Clubcard, "Customers tell us they want to be able to collect Clubcard points on all their shopping – not just when they shop at Tesco."

Tesco Clubcard members collected over 1.7 billion points last year, enough to save over £170 million on their shopping.

More Info: