The UK supermarket chain Tesco has continued its steady growth and has now reached a landmark 30% market share, according to the latest TNS Grocery market share figures from TNS Superpanel.
The retailer reached its all-time record share of 30.3%, up from 27.9% for the same period one year ago. This represents strong sterling growth of 11% continuing the consistent double-digit growth we have seen during 2005.
According to the figures for the 12 weeks ending Jun 19th, 2005, Sainsbury still holds on to its share of 15.9%, which is up from 15.6% a year ago.
The EDLP supermarket, Asda, which is part of the Wal-Mart family, remains flat with a share of 16.4%, almost unchanged from the same time last year.
The combined Morrisons/Safeway share has, however, slipped to 11.7%, marking the group's first time below 12%. According to Edward Garner, communications director for TNS Superpanel, this is heavily influenced by store disposals, which continue with the sale of 12 Northern Ireland stores to Asda.
Somerfield continues its strong run with its share having increased from 3.5% one year ago to 4.0% in the latest period. However this share gain is balanced by the loss at Kwik Save so that the combined Somerfield/Kwik Save share remains relatively unchanged.
According to Garner, Waitrose has enjoyed another period of strong year-on-year growth (up 20%), and holds on to the share gains it has made this year.
TNS Superpanel is a continuous British consumer panel covering all FMCG markets, and provides purchasing information about all main grocery markets. The panel was launched in 1991 and now consists of 15,000 households which are demographically and regionally balanced to offer a representative picture of the British marketplace.