The Art of Digital Marketing on LinkedIn

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By: Wise Marketer Staff |

Posted on May 19, 2022

LinkedIn has quickly become one of the most popular social media platforms for business professionals, with millions of users. It's a practical way to connect with other specialists, share your work, and learn about new opportunities.

LinkedIn offers a variety of tools and options that can help. But it can be tricky to know how to use LinkedIn effectively for marketing purposes. But marketing is an art. It is not only about the numbers; it is also a balancing act of intuition, logic, and emotions.

Digital marketing on LinkedIn requires creativity, analysis, and research to find the right fit for your company's personality or product offerings. You should know how to get ahead of your competition in different demographics. Let's discuss the strategies!

Why is LinkedIn important for business?

LinkedIn is a no-nonsense social media platform highly sought by professionals. Here are some reasons to bring your business to LinkedIn:

  • It helps you create your product's reputation.
  • It will help you generate leads globally.
  • Make your brand name rank on Google.
  • Publish blogs about your business on LinkedIn Pulse.
  • Know about your competitors and their teams.

How to use LinkedIn for digital marketing?

Here are some tips to help you reach your marketing goals on LinkedIn.

Be active

LinkedIn is a great platform to make connections. Still, you are responsible for being proactive in requesting recommendations and references. After all, consistency with posts is the key. The first few weeks will be challenging to get followers.

It is because LinkedIn has strict policies that prevent spamming users. This feature limits the new user from approaching many people at once. But, if your activity levels remain consistent daily, LinkedIn's algorithm will start recommending your profile to increase your reach.

Create an impressive profile

Your LinkedIn profile is equivalent to your digital showroom. It makes the first impressions on the people that visit your profile. Make sure you follow these things:

  • Set a professional profile picture. LinkedIn is no ordinary social media platform. It has delegates swarming for potential candidates. Do not post selfies or group photos as your profile picture. It should be of good quality and with a minimal background color.
  • Enlist your qualifications. Don't leave out your education and work experience. Include your schooling, internships, significant project responsibilities, and previous jobs. LinkedIn is a great place to create the perfect portfolio.
  • Create a custom URL. Replace the default chunky URL with a clean one with your first and last name.
  • About yourself. Write a short and straight-to-the-point headline that includes a keyword. Compose a unique, engaging, and small about-yourself section.
  • Add links. Your page should include links to your website, a company page on LinkedIn, and your email ID.

Do not always sell

No one likes a person who keeps pitching their product. Instead, provide value to your audience. Always post information that can help your target audience in resolving their problems. For example, write blog posts on topics that start with 'How to' or 'The Best Ways." It will make you seem like the expert in your niche and increase your future customers.

Another important note: Use high-quality images and videos. Pixelated pictures or generic photos will make you look unprofessional. There are many free image sources to consider. However, standing out means investing in more unique digital art pieces.

Engage with your audience

Always choose a primetime to post anything, including after-office timings when people are free to engage. Be active for at least 30 mins after posting anything. In this way, you can keep active contact with your most attentive audience. Reply to their comments and build your connections.

Be part of groups

Joining LinkedIn groups can help you understand your market better. It has people who can impart knowledge and share some trade tricks. You can even find your target audience and strengthen your contacts with them. Joining LinkedIn groups relevant to your niche is decisive for listening to customer conversations and offering helpful ideas and guidance. These actions will yield future sales leads and clients if done correctly.

Starting a new group is also an excellent option. Invite people and be a part of something that helps you grow. Just be mindful to keep it to your niche strictly. Being part of many groups will decrease your value, and people will not consider you an expert in anything.

Stay on top of the LinkedIn game

The internet is a great way to grow your market and generate customers. Sadly, while LinkedIn is a fertile land for connections and opportunities, it is not always available. For instance, network managers can block access to the websites they choose.

Also, professionals can travel for business to various regions. The internet access situation can differ, meaning in some cases, you will need to unblock LinkedIn to get the latest scoops on business trends. This strategy works if you use tools like proxies or Virtual Private Networks to change your IP address. Then, users’ traffic gets rerouted through remote servers, and online entities associate a different location with their identities. Differently from most proxies, VPNs also encrypt internet traffic, making users’ journeys more secure.  

Create the company's page

A company's page is as important as your page. You can customize the color theme, images, marketing style, and content of your page to create your brand name. It can reflect the product value, growth in sales, services provided, and your employees. Moreover, regularly post presentations and events so that leads can learn more about your company.

Run ads

LinkedIn too runs ads that can help you boost your content through a more significant audience. It provides an audience reach of 160 million in the USA. These ads are displayed during the highest engaging time of your target audience and inspire them to act.


LinkedIn can be a hotbed for opportunities, be it for job seekers or companies. Businesses need to learn how to use this environment to find these possibilities and build their presence. Additionally, LinkedIn continuously introduces new features, further positioning itself as an integral platform in the job market. So, businesses should put their brand out there and start building meaningful connections and collaborations. Join groups, share quality content, and find valuable opportunities for growth.