The Fresh Market launched its new customer loyalty program, the Ultimate Loyalty Experience, just one year ago. We reported in our October 17 Loyalty Newswire that program membership had surpassed the 1 million mark.
Now, leading into the Season of Giving signified by the Black Friday weekend, the U.S. grocer is mobilizing its loyal customer base to help make a difference by encouraging participation in the Members Helping MillionsSM Initiative.
The goal is to provide over one million meals to people in need during the holiday season through donations to Feeding America® on their behalf.
The Fresh Market currently operates 160 stores in 22 states across the U.S. and was voted as the “Best Supermarket in America” by USA Today’s 10 Best Readers’ Choice Awards 2022 and 2021.
This campaign reflects a growing global trend to build stronger community among loyalty program memberships and to leverage their collective influence as a force for good.
Across the globe, Points for Good offers loyalty members a vehicle to donate their point balances to charitable groups. So far, they report donation of over 60m+ points supporting 15 charities and over 95 projects, empowering over 150m members from 20 plus bank partners, and over 1000 corporate partners to donate their Loyalty and Employee Reward points.
U.S. based In/PACT is on a mission to help purpose driven brands and retailers to connect their customers to community and charitable causes.
Creating social benefit from loyalty program membership is top of mind for brands and their customers today and we expect to see more examples during the coming year.
Read the full text of the press release from The Fresh Market.