The Loyalty Academy Debuts Loyalty Educational Seminar in Brazil

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By: Wise Marketer Staff |

Posted on October 30, 2019

Wise Marketer Group has been working diligently through its educational arm, The Loyalty Academy, to become the global resource for Loyalty Marketing education and to expand the footprint of its keystone title, Certified Loyalty Marketing ProfessionalTM (CLMP™), throughout the industry. Today, we are proud to announce another big step forward in this mission with a new loyalty seminar for the Brazilian marketplace, hosted in cooperation with Associação Brasileira das Empresas do Mercado de Fidelização (ABEMF), Brazil’s leading association for loyalty and CRM professionals.

The “Best Practices in Loyalty Marketing” educational seminar will be held in São Paulo on November 25-26th, 2019 and is designed for Customer Loyalty, CRM, and Marketing professionals throughout the region.

The seminar is open to the public and is a great opportunity for anyone in the region to attend and gain credits toward CLMP™ certification. The seminar will equip attendees with the training, professional growth, best practices, and tools required to succeed in the fast-moving and ever-changing data-driven and customer-centric world that the Customer Engagement and Loyalty industry has become.

This event marks the first time the educational offerings of the Loyalty Academy have been brought to Latin America. Loyalty Academy has previously completed Corporate Training for Fortune 500 companies in the United States and hosted public workshops in United States and Canada. We are additionally excited to announce that our global expansion continues in 2020 as workshops are planned for Ireland and India during the year.

The ABEMF Executive Director, Paulo Curro, stated “We have tremendous demand for professional education in Brazil and needed a best-in-class program that would work for the Brazilian loyalty industry. The Loyalty Academy provided us with a customized solution to meet our needs and is led by the most well-known Customer Loyalty experts from North America. It was a perfect match.”

The São Paulo seminar will be led by Mike Capizzi, Dean of the Loyalty Academy, who shared “As Customer Centric marketing continues to grow in importance on the world stage, the demand for professional training is increasing … A new generation of marketing professionals are entering the workplace and are finding that CLMP certification can jump-start their career path with customer-facing brands. At the same time, highly experienced practitioners are seeking education on the latest trends and channels to connect with their customers. The Loyalty Academy certification programs and online courseware are designed to meet the collective needs of the Marketing professional to compete successfully in a dynamic business environment.”

If you are interested in earning your CLMP™, networking with Loyalty Professionals, looking to expand your breadth of Loyalty Marketing knowledge, and want to experience the beauty of the Brazilian country and its people in São Paulo, please visit the ABEMF website to find out more information and register for the event.