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The Loyalty Newswire
September 02, 2025

  • By: Wise Marketer Staff
  • Posted on September 2, 2025

The Loyalty Newswire from The Wise Marketer

From the Editor

Happy Monday Tuesday!

Yesterday was a holiday in the US and Canada, so our Loyalty Newswire is coming to you on a Tuesday.

Partnerships are the theme this week as Marriott and Flipkart tie up in India, Mastercard and Circle link up to transform the payments world, and Sunoco aligns with Velocity Logic Group to deliver enhanced loyalty services. That’s not all, so read to the bottom to get all the news as well as links to some nifty job opportunities in customer loyalty.

Two strong events from Wise Marketer Group are coming your way in September.

  • Wiser Forums™ in Mexico City, Sept. 25
  • Loyalty Academy's Certified Loyalty Marketing Professional™ Workshop in Austin, Texas, September 30 - October 1

Both events are designed for marketing leadership, the Wiser Forum™ providing research and insights on the thriving Mexican market, and the CLMP™ workshop delivering the latest in trends, best practices and case studies in this certification program. We have great sponsorship support from Comarch and Bond Brand Loyalty, with more announcements in the works. Join us at one or both of these groundbreaking events.

We are here to help you succeed. Let us know how we can help.

Bill Hanifin, Managing Editor, The Wise Marketer

Short Takes

Marriott Bonvoy and Flipkart Launch a Strategic Partnership

Marriott Bonvoy and Flipkart SuperCoins, the country’s most rewarding and inclusive loyalty program, have announced India’s industry-first dual loyalty integration. This alliance brings together Marriott Bonvoy’s global rewards ecosystem and Flipkart’s SuperCoins, a multi-brand rewards program that forms the core of the Flipkart Plus loyalty scheme.

The strategic partnership between Marriott Bonvoy and Flipkart brings the best of both worlds to consumers in India. By linking accounts, members enjoy exclusive Marriott Bonvoy member benefits, earn Bonvoy points when they shop on Flipkart, and unlock deals on Cleartrip and Flipkart Travel.

Mastercard and Circle Transform Digital Settlement for EEMEA merchants and acquirers.

Mastercard announced a partnership with Circle that will allow merchants and acquirers in Eastern Europe, the Middle East, and Africa (EEMEA) to leverage USDC across Mastercard's global payments network.

This expanded effort marks the first time that the acquiring ecosystem in EEMEA will be able to settle transactions in stablecoins, further cementing Mastercard’s role in connecting blockchain-native crypto assets with traditional fiat commerce infrastructure. Arab Financial Services and Eazy Financial Services will be the first to benefit from this expanded effort.

Wise Marketer Group is hosting the first Wiser Forums™ Event in Mexico City, Sept. 25

This one-day forum is a unique opportunity for business leaders and decision-makers who seek a better understanding of how consumers think about their loyalty to brands in the Mexican market. Register Here.

  • What it is: A one-day forum presenting findings from a 2025 Mexico Loyalty Landscape research study, one of the first completed in this important market in over a decade.
  • Who it's For: Leaders in the Mexican Loyalty market. Managers, directors, and executive leaders in the loyalty industry, as well as those in data-driven marketing and technology disciplines.
  • When and Where: September 25, 2025, at the Andaz Condesa.
  • What You'll Learn: Insights from research studies tapping into the voice of the Mexican consumer, looking at consumer perceptions of the Mexican loyalty landscape, including Wise Marketer Group’s own 2025 Wiser Research consumer study.
  • Thank You: We are proud to have Comarch as the principal event sponsor.

Sunoco and Velocity Logic Group Announce Multi-Year Strategic Partnership

Velocity Logic Group, a leading provider of real-time loyalty solutions and payment card rewards redemption platforms for convenience and retail fuel brands, announced a multi-year strategic partnership with Sunoco LP, one of North America’s largest fuel distributors with over 5,200 gas stations across the country.

Under the agreement, Sunoco will deploy Velocity Logic’s end-to-end loyalty cloud solution across its network of fuel sites to deliver next-generation add-on loyalty functionality that stacks rewards, streamlines on-site enrollment, and enables consumers of third-party credit and debit cards to redeem their rewards points on fuel purchases.

Sheeva.AI and Velocity Logic Partners to Tie Loyalty Programs to In-Vehicle Payments

Sheeva.AI, the leader in location-based in-vehicle payments and services, announced a strategic partnership with Velocity Logic Group, the premier rewards and loyalty program management group for oil brands and convenience stores.

This collaboration aims to create a seamless in-vehicle payment and loyalty driver experience for retailers and their customers. Sheeva.AI’s technology identifies when a vehicle enters a service area, such as a gas station or parking facility, and initiates a secure transaction through the vehicle's dashboard or connected mobile app to activate the gas pump, EV charger, parking gate, and toll gantry from inside the car.

ALDI Announces the Quarter Club: A Celebration of the Ultimate ALDI Loyalists

To celebrate and thank its most loyal customers, ALDI is in search of its biggest fans to induct into the first-ever ALDI Quarter Club: an exclusive group of 25 Super Fans with an unabashed and unwavering love for ALDI. Between Aug. 25 - Aug. 29 at ALDIQuarterClub.com, ALDI fans are invited for a chance to join the Quarter Club by answering: “What is the boldest move you've made in the name of ALDI that sets you apart as a Super Fan?”

ALDI Quarter Club members will earn more than just bragging rights. They'll be treated like ALDI royalty and receive prizes including one year's worth of free groceries for an individual, exclusive invite to a members-only event in the grocer's hometown, a custom varsity-style Quarter Club jacket, and a chance to be featured on the ALDI social media channels. 

The Loyalty Academy is heading to Austin, Texas, September 30 - October 1.

Loyalty Academy™ and the Wise Marketer Group are returning to the USA in the Fall of 2025 to host the next Certified Loyalty Marketing Professional™ Workshop.

  • What It Is: In-person, two-day Certified Loyalty Marketing Professional™ (CLMP™) Workshop.
  • Who It's For: Managers, directors, and executive leaders in the loyalty industry, as well as those in data-driven marketing and technology disciplines.
  • When and Where: September 30 to October 1, 2025, at the W Hotel Austin.
  • What You'll Learn: The workshop offers fully updated core and elective modules from the Loyalty Academy's curriculum through presentations, interactive exercises, and a case study.
  • Certification: Participants who pass a final exam will be granted CLMP™ Certification.
  • Thank You: We are proud to have BOND as the principal event sponsor.

Learn more and Register here. Do it Today! Yee Haw! See you in Texas!

Huddle House Launches New Loyalty Program

Powered by Thanx, Huddle Rewards members will gain access to exclusive offers and more ways to stack up points for enjoying their favorite menu items.

In the official press release, Stephanie Mattingly, VP of Marketing for Huddle House, said, "We are thrilled to share with fans this new loyalty program that boasts a comprehensive upgrade from the technology to updated rewards that fit guests' tastes and lifestyles. The program enables us to further connect with customers through more personalized experiences and provide them with exciting offers. We are also exploring additional ways to build on this program- bonus point opportunities, secret menus, and sampling events- and create more ways for members to earn and enjoy points."

2025 EY Loyalty Market Study Provides Insights to Tackle Current Market Challenges

The 2025 EY Loyalty Market Study is premised on trends that show consumer shopping habits increasingly redefined by technology, and deal-hungry consumers continuing to confront cost pressures amid a challenging economy. In response, brand loyalty programs are evolving from simple retention marketing tools into essential strategies for building lasting consumer relationships.

In a moment when corporations are facing new market entrants seeking to capture their customers’ attention, and while marketing budgets shrink in the face of tight profit margins, how do loyalty programs offer the most bang for the buck — for customers and brands? Read the report!

Monthly and Annual Amazon Prime Members Have At least One Thing in Common

The Consumer Intelligence Research Partners report that Amazon Prime members who pay monthly or annually are almost equally committed to renewing their membership. Customers that pay for a Prime membership on a monthly plan or on an annual basis are equally likely to say they “definitely” or “probably” will renew their Prime members, both at 98%.

The conventional wisdom is that annual pay members are more desirable. Despite paying less on an annual basis, the reduced risk of cancellation is worth it. Companies have all sorts of ways to keep subscription payments coming. BTW, in 2023, the Federal Trade Commission accused Amazon of “dark patterns” to accomplish that and the case is winding its way through court.

NeoDay and T-Systems Announce Partnership to Expand Loyalty Platform Market Reach

Dutch loyalty platform NeoDay announced a strategic partnership with Open Telekom Cloud (OTC), the sovereign public cloud operated by T-Systems, part of Deutsche Telekom.

T-Systems, a leading provider of secure cloud and IT services for enterprises and public institutions across Europe, will now offer the NeoDay loyalty platform via its managed services and Open Telekom Cloud infrastructure. This allows customers to benefit from various opportunities to increase brand loyalty. Furthermore, NeoDay gains a foothold in the growing markets, such as the German market.

Co-Brand & Travel Rewards 2025 is in NYC 28-29 October 2025

Loyalty revenues have grown significantly important to airlines, hotels and travel companies and the biggest part of that comes from co-brands. Travel continues to grow – with some domestic weaknesses in some markets – but there are other headwinds emerging. Whether it’s the tax man, regulators or increasing competition from non-card payments there is plenty to learn and prepare for.

The Co-Brand and Travel Rewards event, presented by AI Connect, is a one stop shop, whether you are a loyalty program, an issuer or one of the many other players in a complex ecosystem, to connect with top presenters and industry peers. Register here.

PetSmart Celebrates Pet Adopters, Elevating Them to Its Highest Loyalty Tier

PetSmart is honoring pet adopters by elevating them to the highest Treats Rewards tier for opening their hearts and homes to a new pet companion. Now, anyone who adopts at a PetSmart store through PetSmart Charities will have the chance to claim VIPP (Very Important Pet Parent) status, the top tier and level of savings in the Treats Rewards loyalty program.

Bradley Breuer, vice president of marketing at PetSmart said "Pet adoption in a PetSmart store is a truly magical moment, it's the beginning of a lifelong bond. That is why we're giving new pet parents the savings and benefits of the highest tier level in our Treats Rewards program – it's our way of celebrating the joy of pet adoption and supporting the PetSmart community."

Jobs in Loyalty

There are many talented people looking for full-time and contract positions in loyalty marketing. Fortunately, there are opportunities available from both brands and providers. We list a sampling of what we are aware of here.

Please click through the links if provided or contact us here to learn more and apply for these positions.

Please Subscribe to our “Wise and Weekly” Newsletter, published each Friday.

Stay. Loyal. Always.

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