This week's Customer Loyalty and Digital Marketing News
From the Editor
Enjoy this roundup of global news in Loyalty Marketing, CRM, and Digital Customer Marketing.
- World Loyalty Giving Day is coming up on December 3, coinciding with Giving Tuesday. The event Is the brainchild of Brian Almeida, Founder of Points for Good and will unify our industry through the support of causes for Good.
- There is news in the Health and Wellness sector as well as one innovative approach to building customer loyalty built on Happiness. We are pleased to see this as it recognizes the customer as a human being and promotes emotions that can build true loyalty to a brand.
- We also share an excellent example of how loyalty programs can make a difference to customers in their daily lives. The report from Woolworth Everyday Rewards shares strong supporting evidence.
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Global News Roundup
- [Asia] Langham Hospitality Group, Sleep Cycle collaborate to revolutionize hotel sleep experience
- [Hong Kong] Bakehouse launches Bakehouse Club, its new loyalty programme
- [Europe] SAS EuroBonus Crosses 8 Million Member Threshold
- [Global] Travel loyalty programs to focus on offering personalized and flexible customer experiences in 2025
- [Malaysia] Shell Enhanced Loyalty Program Fuels Everyday Savings for Malaysians
- [Middle East] Etihad Airways to end Virgin Australia partnership in 2025
- [US] Loyalty Juggernaut Expands Patent Portfolio with AI-Powered Fraud Prevention Technology
- [US] Unleashing Growth: What B2B Marketers Are Doing To Stay Ahead
- [US] Read why Shopify says Unified Marketing is the best approach for Retailers this holiday season
World Loyalty Giving Day is coming on December 3
World Loyalty Giving Day is a campaign that has the potential to unify our industry through the support of causes for Good. Building on the vision of Brian Almeida, Founder of Points for Good, World Loyalty Giving Day will take place for the first time on December 3, the same day as Giving Tuesday.
Founding partners include:
If you operate a loyalty program, please let your members know about the opportunity to donate some of their points/miles/stars/anything to the cause of their choice. Please consider linking up with any of the founding partners to make donations.
As an active participant in the Customer Loyalty, Loyalty Marketing, CRM, Digital Marketing industry, please help us raise awareness by posting in your social channels with links to the World Loyalty Giving Day landing page and use the hashtags
- #DonateYourLoyaltyPointsDay
- #DYLPD
At The Wise Marketer, we are ALL IN FOR GOOD. Will you join us?
LULU (Oman) Centers New Loyalty Program on Happiness
LuLu has announced the launch of its Happiness Loyalty Rewards Program, an ambitious and innovative initiative designed to acknowledge customers’ loyalty as well as redefine their everyday shopping experience.
Speaking during the launch ceremony, Shabeer K A, Regional Director – Lulu Hypermarkets, Oman, said, “The loyalty reward program offers customers an array of benefits, adding more happiness to their everyday shopping experience ……. the loyalty program not only rewards our customers but also creates more opportunities for us to foster a stronger bond with them and engage with and support our communities in new and exciting ways.”
BCG Personalization Index Quantifies Benefits of Zero-Party Data Collection
The latest BCG Personalization Index™ measures the impact of Zero-Party Data strategies on personalization strategies executed by retailers. In this report, the individual scores of dozens of retailers around the world show significant disparities between leaders and laggards as the revenue growth of retail personalization leaders is 10 percentage points higher than the growth of retail companies that lag in this area.
Investing more in personalized promotions, building up retail media, and focusing on specific opportunities are the three primary recommendations from the report data. Check it out here.
Pet-Focused Retailer Royal Canin (Philippines) Launches New Loyalty Program
Royal Canin, a trusted name in pet health and nutrition, is rolling out a new loyalty program called Royal Canin Club, designed to bring added perks to pet owners in the Philippines.
Accessible on any smartphone or tablet, the user-friendly web-based platform is designed to make pet ownership easier and more rewarding. Members can earn points through purchases and online activities, which can be redeemed for a variety of rewards.
Live4Well (Hong Kong) is a Program that Helps You Get Fit Through Sweat
GYMetaverse, the innovative team behind the successful Live4Well Genesis NFT collection, is disrupting the rewards landscape with the launch of its upgraded VIV PASS program. This groundbreaking "move-to-earn" ecosystem incentivizes healthy habits, transforming sweat equity into tangible rewards.
Live4Well envisions a positive feedback loop where exercise leads to better health, and better health leads to tangible benefits, realizing the concept of "health as wealth." Program currency Sweat Points, can be earned through recording and tracking Daily Exercise, Competition Participation, and Health and Fitness Spending.
Complete your entry for the International Loyalty Awards NOW
The 14th Annual International Loyalty Awards are officially underway. This year’s event features an expanded program with fantastic new categories like Global Loyalty Program of the Year, SME Categories, Industry-Specific Categories, and Best Global Strategic Partnership.
ILA has added over 25 new judges to the panel, adding even more depth, expertise, and diversity to the process. The Wise Marketer is a media partner with ILA and both Bill Hanifin and Aaron Dauphinee will be serving as judges. You can find full details on categories and entry criteria here.
Small Business Can Live and Die by Google Algorithm
This article is an instructive story of how a Google update meant to be “helpful” wreaked havoc on the fortunes of a small business. Morgan McBride owns a small business with husband Sean in South Carolina helping others renovate their homes, which she started after the couple renovated a condo and home of their own. All went well until Google released its helpful content update in September 2023.
"My primary site was not hit," McBride said, but added: "My three small spinoff sites went down 75% in Google traffic." She continued “Our income is down by 75% this year, and our Google traffic is down by 99% on our smaller sites, and down by 96% on CharlestonCrafted.” Read the story here.
Everyday Rewards (New Zealand) adds Two New Partners
Everyday Rewards New Zealand has announced two new partnerships. As of December 2, 2024, Everyday Rewards members can convert their Everyday Rewards points to Airpoints Dollars or Qantas Points. The new additions means that Everyday Rewards members will be able to earn points just by doing their everyday shop at Woolworths, bp, Petstock, MILKRUN and Vineonline. Previously, Qantas customers could only convert shopping into loyalty points at Woolworths stores in Australia.
“With New Zealand home to the most members outside of Australia, it’s important that we continue to grow the program and expand the ways that members can earn points and redeem them on great travel experiences,” said Qantas Loyalty CEO Andew Glance.
A Glimpse into How Loyalty Programs Can Meet Everyday Member Needs
No pun intended, but this example of how rewards earned in loyalty programs can be used by members to enjoy “everyday” savings is brought to you by Everyday Rewards, the program operated by Woolworth’s in Australia.
This article reports that leading up to the 2024 holiday shopping season, almost 800,000 Everyday Rewards members have chosen to bank their points for holiday spending, an increase of 14% since last year. On average, Members have about $104 available to spend. Last year, over $82 million Everyday Rewards points were redeemed over the Christmas period until 1 January. Read more here.
Wise Marketer Group Announces Launch of Advisory & Research Services Offering in 2025
Wise Marketer Group (WMG) announced that in 2025 it will operate three core lines of business with the formalization of an Advisory and Research services offering. WMG has been providing data-driven advisory solutions to the loyalty and customer experience market for a number of years, but previously within the product structure of its The Wise Marketer™ and Loyalty Academy™ brands.
“We are extending our unique role as a trusted advisor to the industry,” offered Bill Hanifin, WMG’s CEO, “There is a need by both brands and marketing services providers for unbiased points-of-view coupled with market insights to drive meaningful impact on all aspects of either their business or the loyalty programs that they operate – ranging from market or product positioning; market entry and go-to-market strategy; sales-readiness and support; mergers and acquisition validation; research findings published without a sales halo; and even more.”
CMO COUNCIL Enters into Strategic Partnership with Wise Marketer Group
The Chief Marketing Officer (CMO) Council announced a strategic partnership with The Wise Marketer Group that will provide members and audiences with many exciting benefits, including access to expanded content, education programs, and exclusive cost-saving opportunities. The Chief Marketing Officer (CMO) Council, established in 2001, is a peer-powered network of more than 16,000 chief marketing executives in 10,000 companies across 120 countries.
CMO Council founder and CEO, Donovan Neale May, says that the partnership with Wise Marketer, given the alignment of both organizations, is going to benefit both members and content consumers alike. “The CMO Council is constantly looking to share, extend and build upon its unmatched marketing intellectual capital and resources and this collaborative partnership will open a wide new expanse of opportunities for marketers looking to level-up. We are very excited about the new benefits our community will have access to from our expanded partnership.”
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