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The Loyalty Newswire
October 08, 2024

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By: Wise Marketer Staff |

Posted on October 8, 2024

This week's Customer Loyalty and Digital Marketing News

From the Editor

This is a final call for you to join The Loyalty Academy™ in London for a CLMP™ workshop on October 21-22. This one will be led by Bill Hanifin and Aaron Dauphinee. We have secured a fantastic venue at the Marriott Marble Arch and seats are limited. This will be a highly interactive event with hands-on exercises and plenty of time for discussion and networking. Join us by registering here.

If Dubai is a more convenient location for your training, make sure to register for this workshop led by our exclusive training partners QBF Consulting. The event is in Dubai October 22-24. You can get all the info and register here.

If you are attending The BIG Handshake on 15-16 Oct. in Amsterdam, please make sure to let us know. We will be on site and look forward to connecting with all of you.

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The Global News Roundup

Capillary Technologies Enters DACH Region

Capillary Technologies announced its expansion into the DACH region, marking a significant milestone in Capillary's European growth strategy. The announcement follows its successful expansion in the US and the acquisition of Tenerity's Digital Connect Assets, which facilitated the company's entry into the UK.

Aneesh Reddy, CEO of Capillary Technologies, added: "Our expansion into the DACH region is a testament to our commitment to becoming the global leader in loyalty management. With a local team in Germany and our innovative product suite, we are well-positioned to help businesses in Germany, Austria, and Switzerland create loyal, lifelong customers. This marks the beginning of a new chapter for Capillary in Europe, and we are excited about the opportunities that lie ahead."

bp Introduces earnify™App: Enhancing the Fuel and Convenience Store Experience

bp (NYSE: BP) announced the launch of earnify™, a cutting-edge app designed to revolutionize the fueling and convenience store experience for consumers. Based on extensive consumer research, earnify™ goes beyond simply rewarding fuel purchases, aiming to deliver a seamless, integrated, and rewarding experience for users, both at the pump and in-store.

earnify™ users can earn points on every dollar spent at bp and Amoco locations, both on fuel and in-store items. Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on other in-store items, along with an always-on 5¢ per gallon (5cpg) savings on fuel purchases. Points can be redeemed for various rewards, including additional fuel savings, in-store purchases, or special promotional offers.

42.5% of fraud attempts are now AI-driven: Financial Institutions rushing to strengthen defenses

New data from the 2024 report Battle Against AI-Driven Identity Fraud by Signicat reveals that AI-driven fraud now constitutes 42.5% of all detected fraud attempts in the financial and payments sector. The report estimates that 29% of those attempts are considered successful.

  • The financial sector has experienced an 80% increase in fraud attempts over the last three years
  • Only 22% of Firms Have Implemented AI Defenses

Signicat is a pan-European digital identity company founded in 2006, with a mission to build technology for people to trust each other in a digital world.

Read the report here.

Uber for Business rewards riders with double Avios on work trips

Business riders who are Members of the British Airways Executive Club will now be able to collect double Avios when they take a work trip in the UK with Uber for Business. Uber’s business travel management platform is giving riders two Avios for every £1 spent through business profiles linked to company accounts.

Avios is the currency of British Airways’ loyalty programme, the Executive Club. Jenna Brown, Head of Uber for Business UK, said: “We are constantly looking for ways to improve experiences for people when they are taking trips for work. With Double Avios we feel we’ve identified another way to reward business travelers and make their journeys that bit more enjoyable.”  

Storyblok helps Big Four's Deloitte Digital fast-track digital innovation

Deloitte Digital is the latest major name to make the move to Storyblok headless CMS technology to better serve the evolving expectations of the digital-first online customer. Deloitte Digital, a digital strategy and transformation consultancy that combines creative services, technology, analytics, e-commerce, and content as part of Deloitte, started its journey with Storyblok while building a Sustainability & Climate website for its parent company, Deloitte, one of the Big Four accounting firms.

Storyblok has now added Deloitte Digital as a Certified Partner. Storyblok’s Certified Partners are a selected group of agencies that are best equipped to help brands implement the CMS to accomplish digital transformation projects.

Forbes Advisor study highlights website visitor impatience

Here is more evidence that consumer attention spans continue to shrink. A study by Forbes Advisor shows that users will wait an average of eight seconds for a website to load.

  • If a website is too slow, 48% of consumers will go to the next search result and 43% will look for alternative businesses.
  • 98% of respondents found slow websites speeds to be at least a little frustrating.
  • 66% of people will not visit websites if they don’t have “HTTPS” security shows that users will wait an average of eight seconds for a website to load

Access the full study results here

Mastercard introduces accelerated payments in South Africa, partners with ACIW

Mastercard (NYSE:MA) announced it will introduce immediate card payments in South Africa, the first market to have availability of this service. "Through product innovations, enhancements to its network and strategic partnerships, Mastercard will enable acquiring banks to process real-time card payments," the company said in a statement.

Enhancements and new standards will enable same-day payouts for South African merchants through the introduction of real-time clearing and more frequent settlement cycles. All merchants in South Africa who accept the Mastercard (MA) payments will receive faster payouts, enhancing their cash flow management. In the future, the company all enable issuing banks in South Africa, and around the world, to process real-time card payments.

Club Avolta loyalty programme replaces Red by Dufry across 5,000+ POS

Global travel experience player Avolta has unveiled a new channel-wide rewards scheme. Club Avolta, replaces the existing ‘Red by Dufry’ platform, rewarding members with points and other benefits when they spend at the travel retailer’s more than 5,000 points of sale in 73 countries, including travel retail, convenience and F&B outlets.

Avolta CEO Xavier Rossinyol branded Club Avolta the ‘largest, most advanced and disruptive loyalty programme in travel retail’. The Club Avolta branding is being rolled out across all Avolta’s global locations in a transition phase beginning this month. to deliver a seamless and enhanced shopping experience for all customers.

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