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The Origins and Promise of Gaming Loyalty

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By: Bill Hanifin, CLMP™ |

Posted on January 24, 2023

An executive interview with Richard Pistilli, Founder Gambit Rewards, a Snipp company

Richard Pistilli is an experienced fintech entrepreneur and investment banker, with over twenty years of capital markets experience. He brought this extensive background to the loyalty industry and recognized not only the continuing popularity of customer loyalty strategy but also the exploding growth of online sports betting.

Since being approved by the Supreme Court in 2018, Online Sports Betting (OSB) has exploded to an estimated $80bn market size. Household brands such as Disney, AT&T and Comcast, have made substantial investments and created partnerships with all the major leagues, making Sportsbooks mainstream.

Connecting many dots among the trends, Richard invented the concept of "Loyalty Gaming" and launched Gambit Rewards.

Gambit was acquired by Snipp and is now being layered in to the value propositions of many notable brands served by Snipp.

In this interview, we get to know Richard and hear about the genesis of Gambit Rewards. The conversation proceeds to share more about the evolution of online sports betting, how Gambit works and how consumers can engage with loyalty gaming. This is an exciting story for Richard, but also now for Snipp as it develops one of the hottest and most promising concepts in loyalty rewards in the past decade.