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The Person Behind the Purchase: How rue21 Used Data to Transform Their Marketing

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By: Wise Marketer Staff |

Posted on December 9, 2021

Digital engagement has skyrocketed during the pandemic. You’d think this would be a goldmine for retailers — more online interactions, more opportunities to understand your customers. But not so fast. Retailers are still struggling to fill the gaps in their customer profiles and activate on the data they have.

In this episode of the CRMC Webinar Series hosted by The Wise Marketer, you’ll hear from experts at rue21 and Epsilon on how to patch up your customer profiles and use data to completely transform your marketing.

Key takeaways include:

  • How rue21’s newly enriched customer data transformed their brand strategy and put customers in the driver’s seat
  • What actionable steps retailers can take to achieve rue21’s level of success
  • Why a comprehensive set of first and third-party data can set your brand on the right path
  • How to unlock proprietary insights about your customers that you can use across your business

Fill out the short form below to watch.

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Lauren Pearson, Sr. Manager, CRM & Loyalty, joined rue21 in September 2019. Previously, Lauren served as Sr. Manager of Customer Experience at GNC where she led customer personalization strategy and prior to that launched a loyalty program redesign at American Eagle Outfitters. She has customer analytics, gift card and credit experience, and has an agency background.

Brian Ahearn, Principal Account Manager, Data Sales, is an experienced Epsilon Account Director, with a demonstrated 20+ year history of working in the marketing and advertising industry. Skilled in customer segmentation, retention and acquisition modeling & analytics, and all facets of multi-channel marketing strategy and execution.