The Professional Certification Program at The Loyalty Academy Reaches Major Global Milestone

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By: Wise Marketer Staff |

Posted on July 21, 2020

Certified Loyalty Marketing Professionals™ now exist in 20 countries around the world!

Deerfield Beach, FL, USA - June 15, 2020 - The Loyalty Academy, the educational services arm of Wise Marketer Group, today announced the Kingdom of Jordan as the 20th country in the world to be represented by a Certified Loyalty Marketing Professional™ (CLMP). Mohammad Saleh Samaha, Loyalty & Analytics Department Head at the Nahdi Medical Company, earned the distinction by completing all required course work and final examination in a 100% on demand, online environment. Mohammad, a 9 year veteran of the loyalty industry, becomes the 165th global loyalty professional to earn the credentials.

“Within five years we have become the global standard for loyalty education and professional collaboration,” said Mike Capizzi, Dean of The Loyalty Academy. “What started as a handful of professionals seeking to establish a training program for loyalty marketers has turned into a complete educational platform with highly qualified faculty, online and in-person training programs, workshops, thought leadership conferences, and one of the most comprehensive loyalty libraries in the world.”

The Loyalty Academy was founded in 2015 to offer the world’s first formalized educational and training curriculum for customer loyalty professionals. The educational program features online course work for both newcomers to the profession who need a solid education in customer loyalty theory and practice, and seasoned professionals looking to refresh their skills or keep up on current developments. Corporate training, in-person workshops, and customized training programs are offered on a global basis.

The Loyalty Academy is governed by a Board of Regents with oversight responsibilities for the educational quality of the entire platform: courses, faculty, certification, and the member experience. Faculty come from all regions of the world and are comprised of a group of loyalty marketing professionals with documented credentials and decades of experience in the industry.

The Loyalty Academy sanctions the distinction of Certified Loyalty Marketing Professional™ (CLMP) to any individual who can meet the dynamic and comprehensive educational requirements set forth by the Board of Regents. A complete listing of all CLMPs and their respective countries is available on the website.

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