An interview with Professor Ranjay Gulati and Brian Almeida
Executive Interview with Ranjay Gulati and Brian Almeida
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational issues in firms and advises and speaks to corporations large and small around the globe.
Professor Gulati is the author of Deep Purpose and hosts the Deep Purpose podcast where he talks with CEOs and other leaders from around the world to explore and understand what constitutes “The Heart and Soul of High-Performance Companies”.
Brian Almedia is the founder of Points for Good and the visionary behind World Loyalty Giving Day.
In this interview, Wise Marketer Group CEO Bill Hanifin hosts a discussion with Ranjay and Brian to explore the future of customer loyalty and how incorporating causes for good can contribute to creating stronger relationships between brands and their customers.
To learn more about World Loyalty Giving Day, please visit here.
Please help build awareness for this great event unifying the Customer Loyalty industry and be sure to tag your posts with #DonateYourLoyaltyPointsDay and/or #DYLPD
Time Stamps for the Time-Starved
1:27 – Getting to know Dr. Gulati and his work at the Harvard Business School
3:12 – The origins of the Deep Purpose podcast
5:01 – Highlighting the key concerns of CEO’s today
8:01 – CEO considerations in today’s economy
10:15 – Defining Customer Loyalty Today should be What does it mean to be Customer-Centric?
12:40 – World Loyalty Giving Day
15:44 – Defining Customer Loyalty today
18:11 – How “higher purpose” Brands build trust
20:57 – The impact of World Loyalty Giving Day
22:54 – How to learn more about Dr. Gulati’s work
More About Ranjay Gulati
Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Professor Gulati advises and speaks to corporations large and small around the globe. He is the former Chair of Harvard Business School’s Advanced Management Program.
He is an expert on leadership, strategy, and organizational issues in firms. His recent work explores leadership and strategic challenges for building high growth organizations in turbulent markets. Some of his prior work has focused on the enablers and implications of within firm and inter-firm collaboration. He has looked at both when and how firms should leverage greater connectivity within and across their boundaries to enhance performance.
Professor Gulati advises and speaks to corporations large and small around the globe. He is the former Chair of Harvard Business School’s Advanced Management Program. He has received a number of awards for his teaching including the Best Professor Award for his teaching in the MBA and executive MBA programs at the Kellogg School where he was on the faculty prior to coming to Harvard. He has been a frequent guest on CNBC as well as a panelist on several of their series on topics that include: the Business of Innovation, Collaboration, and Leadership Vision.
He is the Founder and Creator behind the podcast Deep Purpose: The Heart and Soul of High-Performance Companies. Deep Purpose argues that a revolutionary approach to business does exist, one that delivers game-changing results for both companies and society alike: the serious and deep pursuit of purpose. In his book of the same name on this topic, Gulati argues that companies must embed purpose much more deeply than they currently do, treating it as a radically new operating system for the enterprise. When companies practice deep purpose, furthering their organization’s “reason for being” it can revolutionize how they do business and deliver impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities.
