The top ten user-created ads, according to TiVo

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By: Wise Marketer Staff |

Posted on February 16, 2007

The top ten user-created ads, according to TiVo

Tivo has applied its ability to measure exactly which parts of a broadcast really grab the viewer's attention - the bits they want to watch again - to the Super Bowl broadcast.

Using aggregated, anonymous, second-by-second audience measurement data about how its subscribers watched the Super Bowl broadcast, Tivo has discovered some interesting facts.

According to Todd Juenger, Vice President & General Manager, Audience Research and Measurement at TiVo, "The commercials were once again the big winner with the top spots drawing more viewership than any of the action on the field. Using Tivo's ability to measure second-by-second viewership, as well as TiVo Trick Play features including rewind, fast-forward, and pausing of live television, the company has detailed insight into what moments actually hit home with viewers."

"The broadcast was a real reflection of the dramatic shift in media culture," said Juenger. "The time was ripe for the best user-generated spots to join the ranks of the best professionally developed spots. Both of the Doritos contest winners ranked among the Top 10 most viewed commercials by TiVo subscribers."

Top ten commercials The top ten rated commercials of this year's game were:

  1. Bud Light: Language Course with Carlos Mencia
  2. Bud Light: Rock Paper Scissors
  3. FedEx: Don't Judge
  4. Nationwide: Kevin Federline Rollin' VIP
  5. Doritos Crash the Super Bowl
  6. CareerBuilder: Office Jungle
  7. Blockbuster: Mouse
  8. Doritos Crash The Super Bowl: Checkout Girl
  9. Chevrolet: Everybody Loves a Chevy
  10. Schick: Quarto Science

The TiVo audience measurement analysis shows TiVo households on average utilized the Trick Play features - pausing, rewinding, fast forwarding during live broadcasts - an average of 109 times during the game. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed.

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