Travel Trends 2024: Still Planning for Robust Demand

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Wise Marketer Staff

Posted on December 8, 2023

iSeatz Releases Important Travel Loyalty Market Study

iSeatz released its report, Travel Trends 2024: Still Planning for Robust Demand, which highlights consumers’ travel intentions for 2024, shifts in their planning and booking habits, and how different generations are approaching travel needs for the coming year. It also covers the approaches businesses are taking to meet the varied demands and preferences of consumers covered in the report.

Travel Trends 2024 is the second in a three-part study. iSeatz has told us that Part Three will be released in January 2024.

The report is based on two online surveys, both conducted by iSeatz in August and September 2023. The first survey polled 2,116 US consumers who belong to a loyalty program that incorporates travel-related rewards about their views on loyalty programs and their travel preferences. Results were weighted to accurately represent population demographics. The second survey asked 151 loyalty program managers across industries about challenges, goals, and expectations relating to their loyalty programs; the responses were not weighted.

You can read the press release here. Some key findings from the report that will whet your appetite to learn more include:

  • More journeys, more leisure: 22% of U.S. adults plan to travel as much in 2024 as in 2023, with 63% expecting to take one to four more trips, predominantly for leisure (80%).
  • Advanced planning on the rise: 81% of consumers now plan trips over a month in advance, with 56% organizing travel 2-6 months ahead.
  • Generational travel shifts: 38% of Millennials and 37% of Gen Z plan more trips in 2024 than in 2023, with a notable trend in combining business and leisure travel, especially among Millennials.

iSeatz is a company that connects people to brands with personalized and diverse travel and lifestyle experiences. Their clients are some of the most notable brands in travel, hospitality, and financial services including American Express, IG Hotels & Resorts, and Wyndham Hotels & Resorts.