Travelocity to reward loyalty with VIP scheme

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By: Wise Marketer Staff |

Posted on November 3, 2005

Travelocity to reward loyalty with VIP scheme

The online travel bookings operator Travelocity is to introduce a new level of traveller's rewards while also piloting a new Travelocity VIP initiative that offers enhanced services and extra discounts to top-booking customers.

Travelocity is now offering all customers a range of new benefits and special deals, such as a recent US$50 gift certificate for those booking a skiing holiday through, and a US$25 gift certificate for's Napa Valley holidaymakers. Similarly, travellers who booked a selected hotel in New York City got a free anthology of The New Yorker. The company says that other perks of a similar nature will continue to be offered through the web site.

Jeff Glueck, chief marketing officer of Travelocity, said: "This isn't like the old days of online booking, where you simply process a reservation. We're even getting customers in the mood for their destinations with editor's song and movie picks."

Virtual care package After booking their holiday, customers may choose to have a Bon Voyage e-mail sent to them ten days before departure, containing a Virtual Care Package with a variety of helpful information related to their trip and destination (such as discounts, and recommendations on relevant music, films and books).

Travelocity has also teamed up with photo handler Snapfish (a service of HP), so that customers can upload digital photographs of their holidays to share with friends and family over the internet, as well as being eligible for a free set of prints.

New VIP treatment The new Travelocity VIP initiative (which is still in its initial stages of testing) provides additional awards to those who book a lot of travel with the company. The programme provides these customers with a dedicated toll-free telephone number for immediate customer service, as well as relevant and easy-to-redeem benefits. VIPs can expect to receive "surprise and delight" offers from time to time. The programme is by invitation only, carries no membership fee, and is expected to launch with Travelocity's top customers in 2006.

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