UK: British Airways considers revenue-based program

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By: RickFerguson |

Posted on November 23, 2016

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Newswire Published: Nov 23, 2016

The reinvention of airline frequent-flyer programs continues apace: According to a recent Facebook Live chat with new British Airways CEO Alex Cruz by... [ read more ]

US: Amazon primed for world domination

Published: Nov 22, 2016

One of Wall Street's favorite parlor games is making educated guesses about the number of members in the Amazon Prime program. The latest analyst... [ read more ]

Is the mobile payments tide turning?

Published: Nov 21, 2016

Science fiction author William Gibson once noted (to paraphrase) that the future is already here - it just isn't evenly distributed yet. For a case... [ read more ]

Is Apple losing the battle for customer loyalty?

Published: Nov 20, 2016

According to Business Insider, Apple's long-envied lock on iPhone user loyalty is eroding. With retention rates in China in particular falling... [ read more ]

The Loyalty Academy announces expanded content and course schedule

Published: Nov 16, 2016

The Loyalty Academy offers the first professional education program for the Loyalty Marketing industry and announced this week an expansion of its... [ read more ]

News: Is the loyalty industry about to be disrupted?

Published: Sep 30, 2016

Cyptocurrency directory and merchant hub BitScan has partnered with custom blockchain token platform Waves to create a new merchant-funded loyalty network that... [ read more ]

Insight: Why digital ad spend is just another form of broadcast advertising

Published: Sep 29, 2016

The digital marketing world was rocked last week by revelations that Facebook has been dramatically overstating the amount of time its users spent watching video ads... [ read more ]

Insight: Marriott surprises with early loyalty linkage

Published: Sep 27, 2016

Marriott Rewards and Starwood Preferred Guests (SPG) members woke up Monday morning this week to find that, contrary to conventional... [ read more ]

Canada: American Express Canada launches pay-with-points option

Published: Sep 21, 2016

Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows... [ read more ]

US: Marriott highlights Rewards members in new campaign

Published: Sep 21, 2016

Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's... [ read more ]

UK: British Airways to end Diamond Club in November

Published: Sep 15, 2016

It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty... [ read more ]

News: AAdvantage members still fuming about programme changes

Published: Sep 13, 2016

We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures.... [ read more ]

Insight: How returns data can fuel customer relationships

Published: Sep 13, 2016

Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships.... [ read more ]

Insight: Measuring incrementality key to loyalty marketing success

Published: Sep 9, 2016

One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for... [ read more ]

Special offer: Join our FREE Loyalty Academy beta test on September 13!

Published: Sep 8, 2016

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are... [ read more ]

US: Whole Foods to roll out loyalty programme nationally

Published: Sep 8, 2016

The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley... [ read more ]

Insight: Banks slowly adopting mobile loyalty

Published: Sep 7, 2016

American Banker reports that consumer banks, while late to the game, have come to realise that they will need to join retailers and travel providers in digitizing their... [ read more ]

News: Uber and Visa partner on local rewards

Published: Sep 2, 2016

As reported in TechCrunch, Uber and Visa have partnered on a reward programme that will reward Uber riders with free rides for patronizing local businesses. To... [ read more ]

News: Walgreens chooses Android Pay

Published: Sep 1, 2016

The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming... [ read more ]

Insight: Does Walmart Pay need loyalty?

Published: Aug 30, 2016

After Walmart Services SVP Daniel Eckert revealed at the CONNECT Mobile Innovation Summit that Walmart Pay has exceeded the company's expectations, Mobile Payments... [ read more ]

Insight: What politics can teach us about marketing

Published: Aug 30, 2016

What can consumer marketers learn from political campaigns? Slate has an enlightening interview with Sasha Issenberg, author of the 2012 book "The Victory... [ read more ]

News: Wall Street says yes to Dunkin' Donuts loyalty

Published: Aug 29, 2016

One of the key trends we've been following this year is the welcome and favorable attention of Wall Street to investment by brands in customer loyalty. Analysts have... [ read more ]

News: Judge says AT&T can continue to say "thanks"

Published: Aug 22, 2016

As we reorted back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for... [ read more ]

Join us on Nov 17, 2016 for our 2nd Annual Loyalty Academy conference!

Published: Aug 18, 2016

The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as... [ read more ]

Special offer: Join our FREE Loyalty Academy beta test on August 30!

Published: Aug 17, 2016

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are... [ read more ]

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