UK Co-op supermarket loyalty scheme is a hit

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By: Wise Marketer Staff |

Posted on June 5, 2003

UK Co-op supermarket loyalty scheme is a hit

The UK-based convenience store retailer, Co-op, has declared its 'Dividend' loyalty card programme a success, with its members having accumulated a total to-date of £130 million worth of points.

Last month saw the issue of £14 million worth of vouchers. Community projects are also going to benefit from the May payout, receiving a total of £542,427.

The record Dividend payment follows last month's announcement that the group had lifted its full-year operating profits to £231.4 million.

The Co-op Dividend programme has also recently rolled out to more than 600 former Alldays stores, which were acquired by Co-op in October 2002.

"Thanks to the Alldays acquisition, many more shoppers will be able to experience the co-operative difference and take advantage of the Co-op Dividend scheme," commented Ged Carter, Co-op's general manager for marketing.

Big spenders The top Dividend earners for May included a customer near Aberdeen, who is enjoying a £331 bonus, and a shopper in Huddersfield, who had a £319 payout. Meanwhile a cardholder in Larne, Northern Ireland, got a £206 bonus, while another customer in Llanelli, South Wales, received £185.

Cardholders earn cash back on all their purchases, including a triple Dividend of 3 pence for every £1 spent on Co-op brand goods and fresh foods (including fresh produce and fresh meat), and 1 pence for every £1 spent on all other groceries.

Holidays booked with Travelcare, part of the Co-operative Group, also qualify for a 1% Dividend reward.

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