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Newswire Published: Jan 16, 2017 
The battle for loyalty between online travel agencies (OTAs) and hotel brands continues apace, with Expedia UK launching its Expedia+ loyalty... [ read more ]
Insight: will blockchain transform the travel industry?
Published: Jan 13, 2017 
Over at PayBefore.com, commentator Kristian Gjerding argues that properly-applied blockchain technology could result in a revolution in the... [ read more ]
CardLinx, Microsoft announce open-source software
Published: Jan 12, 2017 
Score one for the open-source future: The CardLinx Association (“CardLinx”) today announced the availability of a new open source... [ read more ]
Loyalty in the Frictionless Future: Part II
Published: Jan 11, 2017 
The 2nd annual Loyalty Academy Conference will take place on March 2, 2016 in Ft. Lauderdale, FL. The theme of this year's conference is... [ read more ]
Insight: How data siloes hinder customer loyalty
Published: Jan 9, 2017 
Historically, transactional data was always considered the ceiling of your data-centric marketing strategy: If you knew what, when, and how much... [ read more ]
CES: Samsung Rewards doubles Samsung Pay use
Published: Jan 6, 2017 
A news flash from this year's Consumer Electronics Show in Las Vegas, Nevada: loyalty programs work in m-commerce. Case in point: Samsung... [ read more ]
Apple Pay to enable loyalty for 300,000 US vending machines
Published: J
an 5, 2017 
That Snickers bar you always get at the highway rest stop is about to get more rewarding: At this year's Consumer Electronics Show (CES), USA... [ read more ]
Loyalty in the Frictionless Future: Part I
Published: Jan 3, 2017 
The 2nd annual Loyalty Academy Conference will take place on March 2, 2016 in Ft. Lauderdale, FL. The theme of this year's conference is... [ read more ]
Is Airbnb drinking hotel brands' milkshake?
Published: Jan 2, 2017 
New research from Morgan Stanley reveals that members of hotel loyalty programs are more likely than non-members to have booked stays at Airbnb.... [ read more ]
UK: Loyalty programs suffer generational divide
Published: Dec 21, 2016 
A new report from point-of-sale specialists Ecrebo reveals that loyalty programs are still wildly popular in the United Kingdom - but that legacy... [ read more ]
Happy holidays from the Wise Marketer
Published: Dec 21, 2016
The Wise Marketer will be on holiday break from Thursday, December 22 until Monday, January 2. There will be no Wise Marketer newsletter mailed the week... [ read more ]
UK: KFC loyalty program hacked
Published: Dec 20, 2016 
Whether its the Democratic National Committee in the United States or a fast food chain in the United Kingdom, organizations and businesses around... [ read more ]
US: La Quinta relaunches loyalty program
Published: Dec 19, 2016 
Hotel loyalty programs have long followed a familiar playbook: points earned toward free hotel stays accompanied by tiered soft benefits, which... [ read more ]
US: Neiman Marcus suffers from declining loyalty
Published: Dec 15, 2016 
Loyalty Marketers have long held Neiman Marcus's long-running InCircle program as the gold standard of retail loyalty programs. The program,... [ read more ]
Insight: Are cash rewards king?
Published: Dec 9, 2016 
New reports on the appeal of cash-back rewards from the Wall Street Journal and Nielsen lead us to ask the question: Are points and miles... [ read more ]
Survey: Digital and social spend may be overrated
Published: Dec 8, 2016 
Brands have spent countless millions of dollars on digital, mobile, and social websites, apps, and advertising in order to attract the loyalty of... [ read more ]
Canada: Points expiry ban passes in Ontario
Published: Dec 7, 2016 
The global loyalty industry suffered a seismic jolt this week as the Ontario legislature in Canada unanimously passed an ammendment to the... [ read more ]
Insight: How to avoid the mirage of data
Published: Dec 6, 2016 
In an article published on LinkedIn, airline consultant David Feldman uses several case studies to outline the ways in which "big data"... [ read more ]
Maritz Motivation Solutions Announces Partnership with Wise Marketer
Published: Dec 6, 2016 
Maritz Motivation Solutions , a leader in consumer loyalty programs for major brands, announced that it has partnered with The Wise Marketer... [ readmore ]
Asia: Hotel chains launch loyalty program partnership
Published: Dec 5, 2016 
Loyalty partnerships are common across industries, particularly in complementary sectors - airlines partnering with hotels or car rental companies,... [ read more ]
Canada: Air Miles reverses expiry decision
Published: Dec 2, 2016 
Bowing to public pressure, coalition loyalty program Air Miles yesterday announced an immediate cancellation of its expiry policy that would have seen... [ read more ]
US: Plenti coalition claims solid growth
Published: Dec 1, 2016 
When American Express launched the Plenti coalition loyalty program in the United States 18 months ago, the biggest question for industry observers... [ read more ]
Australia: Have Woolworths' troubles damaged customer loyalty?
Published: Nov 29, 2016 
Australia's Mumbrella speculates that the recent troubles of retailer Woolworths - launching and then relaunching their loyalty program after... [ read more ]
UK: The Sun tests reward program
Published: Nov 25, 2016
With the world's biggest and most respected news publications continuing to hemorrhage advertising dollars, how can publications successfully... [ read more ]
Survey: What's your data worth?
Published: Nov 24, 2016 
Consumers know that their personal information is of financial value to marketers, but they're also concerned about transparency and knowing... [ read more ]
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