UK internet service provider takes rewards online

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By: Wise Marketer Staff |

Posted on September 20, 2003

UK internet service provider takes rewards online

For dial-up internet users in the UK who prefer to pay data call charges by the minute, a new internet service provider (ISP), Surf'n'Earn, has launched a loyalty scheme through which users can earn points redeemable for a range of products from Surf'n'Earn's web portal.

Users of the new service can earn points for connecting to and using the internet on a pay-per-minute basis. The more time a user spends online, the more points they earn, to be redeemed for a range of rewards.

"Working in a similar way to supermarket loyalty card schemes, internet enthusiasts can save up points earned through time spent surfing the web," said Steve Kaye, managing director for Surf 'N Earn. "A standard web user will be surfing for quite a few hours each month on a pay as you go basis."

And, according to Kaye, it is reasonable to expect that the points earned could be used to purchase a chart-topping CD every month, or be saved up toward purchasing digital cameras, kitchen equipment, toys, or computer software.

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