UK retailers must do more to keep customers

WM Circle Logo

By: Wise Marketer Staff |

Posted on July 30, 2002

As recession looms, UK retailers should be doing more to attract and keep customers, according to research from business and CRM software house Sage. According to Sage, UK retailers agree that good customer service is more important to the continuing success of a business than making a profit - yet few are doing enough to attract or retain customers.

According to the research, good customer service can mean the difference between survival and bankruptcy. For UK retailers, the top three factors for business success were: