UK transaction network unveils cardless loyalty
The European sports loyalty company, Reward, has begun working with Transaction Network Services (TNS) in the UK to expand its cardless loyalty programme by allowing all acquiring banks and their merchants to participate.
The technology provided by TNS allows consumers to take part in the cardless sports club reward scheme without having to carry a card, as their transaction information is automatically collected at the point of sale.
Retail partners Reward is automatically notified when a registered payment card is used at any participating retail partner store. Partners currently include a range of High Street retailers such as the Arcadia Group, Cineworld, Superdrug and The Dixon Store Group.
A number of smaller, regional retailers are also involved in the programme, benefiting smaller, regional sports clubs. The points awarded to the customer can then be exchanged at affiliated sports clubs for sporting experiences and club memorabilia.
Merchant relationships The new Reward programme takes advantage of growing interest in flexible loyalty schemes, and enables banks and retailers to respond to a growing demand. According to Gavin Dein, founder and CEO of Reward, "In addition to the technology, TNS has strong relationships with the acquiring banks, and the retail expertise that is needed to make the programme succeed. What is great about the scheme is its simplicity: it takes no time to register a credit or debit card, and the rewards really help to make sport, particularly football, more affordable."
Reward says it will be expanding the programme in the coming months, allowing members to make a donation to their favourite charities with the discount they receive from shopping with participating retailers.
Reward's investors include the Dein family, ID Data Plc (makers of the Nectar and Tesco Club Card), Vincent Tchenguiz's Concensus Business Group, and Venture capital firm Living Capital.