Ukrop's rewards loyal customers with cheaper fuel

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By: Wise Marketer Staff |

Posted on July 1, 2008

Ukrop's rewards loyal customers with cheaper fuel

In the US, two family-owned businesses, Ukrop's & Uppy's, have launched a new fuel savings programme called 'FuelPerks!' in Richmond, Virginia, to offer customers the chance to save anything from ten cents to several dollars per gallon based on their Ukrop's grocery purchasing behaviour.

The two businesses teamed up to provide the programme at participating fuel stations throughout the Richmond area, beginning with a trial of the new loyalty programme that began on Monday 30th June 2008.

Earning rewards Ukrop's customers who register for the pilot programme initially have the chance to earn price reductions at 14 fuel retail locations operated by Uppy's and supplied by Southside Oil. The number of participating fuel outlets is expected to increase to more than 30 by the end of the summer 2008.

The FuelPerks! loyalty programme rewards customers with savings of US$0.10 per gallon of fuel for every US$50 worth of groceries they buy at any Richmond-region Ukrop's or Joe's Market location.

Redeeming rewards The discounts earned can be accumulated over multiple grocery purchases, can be used for purchases of up to 20 gallons of fuel at a time. For example:

  • A customer spending US$100 at Ukrop's will earn a discount of US$0.20 per gallon;  
  • A customer spending US$250 at Ukrop's will earn a discount of US$0.50 per gallon;  
  • A customer spending US$500 at Ukrop's will earn a discount of US$1.00 per gallon.

Each discount is valid for a single fuel purchase, after which programme members begin earning toward their next discount, based on qualifying grocery purchases. Customers can find their FuelPerks! balance on each grocery till receipt, or by logging in to the programme online, or by calling the programme's call centre.

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