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#459 - United Airline's Luc Bondar Shares "Mileage Plus" Success Driving Loyalty

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By: Wise Marketer Staff |

Posted on November 16, 2023

Today’s episode is available in both audio and also video format on ⁠www.Loyalty TV⁠.

⁠United⁠ is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”.

According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the ⁠MileagePlus® program⁠, with approximately 800,000 enrolling in that month alone.

Joining us today to share how they achieved some of their superb results is ⁠Luc Bondar⁠, COO and President, MileagePlus.

This interview was recorded on 25 August 2023. 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.