Urban Edge Partners with Coniq to Launch New Digital Loyalty Program at Its Flagship Property, Bergen Town Center

WM Circle Logo

By: Wise Marketer Staff |

Posted on February 29, 2024

New York, NYL - February 29. 2024 — Coniq is pleased to announce its collaboration with
Urban Edge Properties, a leading real estate investment trust operating more than 70
properties in the US, as they launch BTC VIP, a loyalty app for Bergen Town Center in
Paramus, NJ.

Urban Edge‘s partnership with Coniq marks a shift in how they connect with their customers,
creating a program that would not only drive foot traffic but enrich the overall shopping
experience and foster deeper customer engagement amongst their guests.

"Our collaboration with Coniq is aimed at enhancing how we engage with our shoppers and
tenants,” said Jaya Daniel, Senior Director of Marketing at Urban Edge. ”Through Coniq's
innovative approach, we believe BTC VIP will allow us to better understand what drives our
customers to shop in store, giving us a competitive edge in the retail market."

The BTC VIP program leverages Coniq’s cutting-edge technology and seamlessly integrates
with its existing system, transforming the way that shoppers engage with stores at the
property through geofencing capabilities. The program enables Urban Edge to capture
valuable data insights on their visitors, utilizing that new first-party data to send customized
messages and tailored rewards to these customers based on their brand preferences,
shopping behavior, visit frequency, and more.

Urban Edge's decision to collaborate with Coniq stems from Coniq's history of success in the
region and internationally, boasting an impressive portfolio of leading retail destinations. Ben
Chesser, CEO and founder of Coniq states, "We are thrilled to welcome Urban Edge into the
Coniq family. Our platform offers a comprehensive set of tools that will not only elevate
Urban Edge's marketing strategies but also provide invaluable insights into their customer
base. This partnership underscores Coniq's commitment to driving innovation and delivering
tangible results for our clients."

About Coniq:
Coniq is the leading global provider of customer engagement and loyalty solutions
for the most advanced shopping malls, outlets, and retail destinations. Their
innovative technology solutions enable mall operators to generate revenue faster, by
understanding, anticipating, and engaging customers in real-time, across multiple
channels. The Coniq platform powers over $1.2 billion in sales annually for its
customers, with more than 20 million consumers shopping from over 2,000 brands in
25+ countries worldwide. Our clients include Mall of America, Tanger Outlets,
Bicester Village, VIA Outlets, AW Rostamani, and many others.

Urban Edge Properties is a NYSE-listed real estate investment trust focused on
managing, acquiring, developing, and redeveloping retail real estate in urban
communities, primarily in the New York metropolitan region. Urban Edge owns 77
properties totaling 17.2 million square feet of gross leasable area. For further
information, please visit https://www.uedge.com.

Press Contact
Tom Hancox
Head of Marketing, Coniq