Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice for loyalty programs.
Gamification involves the use of game mechanics and elements to make users more motivated and invested in completing their goals. Loyalty programs that incorporate gamification strategy can hold the attention of customers who prioritize experiences, encouraging them to remain involved for extended periods of time and foster relationships and groups among participants. Well applied game mechanics can also spur customers to engage with your brand more often, make more purchases, and provide you with essential data for your business.
One highly visible element of game mechanics is the progress bar. Did you ever wonder why the progress bar is motivating to people to engage and take action? Do you know how to best incorporate a progress bar into your loyalty CX?
This article from Comarch Loyalty Marketing outlines why gamification dashboards and progress bars are effective and how you can use progress bars to drive customer engagement. Your customers are probably looking for a progress bar, and your brand can gain from incorporating it into your loyalty engagement strategy.
If you are seeking to include this gamification element into your loyalty CX, read this article and soak up the point by point instructional that is shared. Let the game begin!
