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Using First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond

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By: Wise Marketer Staff |

Posted on April 6, 2022

In an effort to fight through market saturation, brands are continuously exploring ways to enhance customer experiences and drive loyalty expansion.

In this episode of the CRMC Webinar Series, you’ll hear from experts at Amperity and Tapestry on how first party data helps to uncover customer insights, enhance personalization, and ultimately drive deeper engagement amongst a customer base.

Key takeaways include:

  • How Tapestry’s access to first party data has improved customer retention rates
  • What campaign and loyalty initiatives Tapestry took prior to first party data and how it now helps drive innovation
  • Why organizations should care about first-party data when thinking about loyal customers
  • Surprising customer insights that first party data helped uncover

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Roshan Varma is Vice President of Digital at Tapestry. He is responsible for the digital business enablement of Tapestry’s family of global brands (Coach, kate spade, and Stuart Weitzman). He is a career retail professional who is passionate about the intersection of culture, commerce, and computers. Roshan's team supports performance, operations, testing and innovation across Tapestry’s digital sales and engagement channels.

Ava Ginsberg is passionate about data-driven marketing, and a key member of Amperity’s Product Marketing Team. In her role, she is responsible for developing go-to-market content, collateral, and opportunities that continually demonstrate the value of Amperity and enable Amperity’s customers to get the most out of the Amperity partnership, products and services. Ava previously served on the client services team at Amperity, collaborating closely with brand and business leaders from companies such as SPARC, Omaha Steaks and Tapestry to ensure Amperity’s technology-led services were consistently delivering value to meet the customer’s objectives. Ava joined Amperity from Deloitte, where she was a strategy consulting manager. Prior to Deloitte, Ava earned an MBA from NYU Stern School of Business where she specialized in Finance, Strategy and Luxury Marketing. Outside of work, you’ll find Ava cooking (soup is a favorite), exploring museums or traveling.