Coniq continues to define the future of luxury outlet shopping for customers and retailers at The Bicester Village Shopping Collection
London, UK – 19 May 2021: Coniq today announced that Value Retail, the owner of The Bicester Village Shopping Collection, has renewed its partnership with the company, relying on its innovative Total Customer Engagement Platform to continue to increase guest satisfaction, loyalty and sales for retailers at nine of its Villages across Europe.
Since its selection by Value Retail in 2013 as the provider of customer loyalty software and services, Coniq has been instrumental in helping to establish The Bicester Village Shopping Collection as the preeminent retail destination for luxury shopping experiences. Recently, Bicester Village was recognised as the best performing outlet centre by ecostra, who set the benchmark for European outlet performance.
“Conq has been key to our business success. For eight years, Coniq has helped Value Retail to stay at the forefront of defining world-class luxury shopping experiences for Bicester Village Shopping Collection guests by providing us with the industry’s most advanced customer engagement and loyalty platform,” said Alex Thomson, CIO, Value Retail.
In 2014, Value Retail set its vision to serve the world’s leading brands and its sophisticated, international guests, with the best luxury outlet experience. To bring this vision to life, Coniq was chosen as the strategic partner, and as the technology provider, to run The Bicester Village Shopping Collection’s flagship engagement program.
“Coniq is proud to have enabled Value Retail to become clearly the most data centric shopping outlet business in the world,” said Ben Chesser, CEO, Coniq. “The Bicester Village Shopping Collection is recognised as the world’s premier outlet destination, partly because its leadership team understands the power of using technology and data to create wonderful guest experiences, that in turn support the needs of their brands.”
Today,Coniq’s digital IQ platform powers Value Retail’s loyalty and engagement program, providing its marketing organisation with the cutting-edge tools needed to effectively increase engagement and satisfaction for over four million members.
At the heart of IQ is a proprietary segmentation engine that helps deliver highly personalised communications, content and offers to thousands of guests every day based on rich guest profiles.
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Value Retail’s investment in data has enabled the company to quickly respond to and anticipate changes in consumer habits, such as launching a new service for guests to shop virtually during lockdown, which ensured continued sales for retailers even when the outlets themselves were closed.
“Coniq is more than a provider of exciting technology. They are an important innovation partner that understands our industry so they are able to help define and deliver value for us and our stakeholders,” added Alex Thomson.
About Value Retail
The Bicester Village Shopping Collection by Value Retail is home to more than 1,300 boutiques of the world’s leading fashion and lifestyle brands, all of which offer savings of up to 60% on the recommended retail price, and sometimes more, all year round. Each of the 11 Villages in Europe and China offer an unparalleled experience, blending five-star hospitality, art, music, theatre, beautifully presented boutiques and exceptional value for money. The unique destinations reflect and celebrate aspects of the culture and architecture of their locations.
Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion of sales annually for its customers, with more than 20 million consumers shopping at 1,800 brands in 24 countries worldwide.