Simplicity plan awards existing and new customers, signaling a novel approach to customer loyalty
Verizon introduced an industry-first loyalty program for all customers with cash back in Verizon Dollars, daily surprises, and the end of device upgrade and activation fees. The new “Simplicity Plan” folds in the previous “Verizon One Plan” and layers in additional benefits.
Verizon considers this as the next step in its ongoing transformation and says it is replacing complexity and friction with simplicity and true customer choice. The company is putting its customers first (both new and existing) by redefining loyalty and eliminating activation and upgrade fees.
“We’re fundamentally reshaping Verizon inside and out to put the customer at the center of everything we do. We’re listening, designing for them, and moving faster than we ever have before,” said Dan Schulman, Verizon CEO.
Verizon Loyalty is framed as the “only loyalty program for ALL customers on any plan.” Verizon Dollars and Verizon Shine replaces device upgrades and activation fees.
- Customers will earn 3% back in Verizon Dollars every single month and can redeem for devices, accessories or up to 5x for each Verizon Dollar from top brands including Sephora, Hilton, Marriott, Starbucks and more.
- Verizon Shine! Is a weekly give-away program that drops each Monday. All Verizon customers on any plan can enter weekly for a chance to win once-in-a-lifetime experiences, alongside daily drops including tickets to concerts and sporting events, exclusive merchandise, dining vouchers, gift cards and more.
Full details of the new program, with a full listing of experiences and awards can be found here.