Virgin Blue launches affiliate reward platform
Collinson Latitude, with ICLP, has launched a new affiliate reward platform called the 'ShopAndEarn Store' for Velocity Rewards, Virgin Blue's frequent flyer loyalty programme.
ShopAndEarn Store is a fully branded online shopping portal which allows members to earn extra Velocity Reward points when they shop at a range of merchants online. The portal will play an important role in Virgin Blue's customer retention strategy as well as delivering a new ancillary revenue stream for Virgin Blue.
Using the proprietary online reward platform, RewardAll, which was built by Collinson Latitude, the ShopAndEarn Store was launched within six weeks for Velocity. RewardAll, which incorporates merchants via its ability to access multiple affiliate networks, provides a seamless connection between the member, Velocity and the online merchant.
Velocity Reward's members earn Velocity Points on every transaction made at each of the participating on-line merchants. The store includes over a hundred merchants including Apple iTunes, StrawberryNet and Dell.
According to Janet Titterton, Marketing Director of Collinson Latitude: "This online portal is the first time a project of its type has been launched in the Australian and New Zealand market, and together with ICLP [we] look forward to working closely with Velocity to develop the programme further, supporting them in building long term relationships with their member base."
Velocity Rewards is the loyalty programme of Virgin Blue, V Australia, Pacific Blue and Polynesian Blue that rewards members with Points, which can be earned by flying within Australia with Virgin Blue and Skywest, or globally with Virgin Blue's international airline partners, or when shopping with a network of on-the-ground Partners. Starting in the UK, RewardAll has expanded into Australia, the US and China, with future developments planned in Europe and Japan.
For additional information: · Visit ICLP at http://www.iclp.com.au · Visit Collinson Latitude at http://www.collinsonlatitude.com · Visit Velocity Rewards at
