Virgin Life Care launches HealthMiles Plus programme
Residents of San Antonio, Texas, USA are now able to earn rewards while improving their health through HealthMiles Plus, a health rewards programme launched by insurance company Virgin Life Care.
Similar in concept to an airline frequent flyer programmes, HealthMiles Plus is a rewards programme with incentives designed to motivate people to lead healthier lives and take a preventative approach to health care.
The HealthMiles programme encourages members to take a more active role in their own health care, with the benefit to Virgin Life Care (and it's underwriter, Humana) of reducing health care costs. The insurance portion of HealthMiles Plus is much like other individual health insurance policies, with the differentiator being the rewards programme.
Earning miles The programme, members set health and fitness goals, track their results, and earn reward miles for both effort and achievement. Members earn miles for exercising, tracking results, monitoring, and improving key body biometrics (such as blood pressure, body fat and weight).
Burning miles Miles are then converted into Virgin Life Care Cash which can be redeemed at retailers throughout the US or can be used to offset future programme costs.
According to Jamie McLeod, business development director for Virgin Life Care, "HealthMiles Plus motivates consumers to get and stay fit in a fun, life-enhancing and reward-driven way. We know that people are more likely to lead a healthy lifestyle if they are rewarded for the positive choices they make."
Stephen Cindrich, marketing director for Humana Individual Products, added: "One of our primary focuses has been on preventive care and the impact that can have on a consumer's health later in life. When people lead healthy, active lifestyles, the incidence of chronic diseases, such as heart disease and diabetes, decreases dramatically. This, in turn, decreases the amount of costly interventions required later in life, ultimately leading to reduced overall health care costs."