VOIP provider launches customer feedback programme
IPcelerate, a US-based provider of communications-based software has launched a new customer feedback programme called 'ImPacT' for its loyal VoIP (voice over internet protocol) customers, aiming to increase satisfaction, loyalty, and product relevance.
Through the new programme, the company aims to help customers maximise the impact of IP-based telecommunications in their organisations through the creation of new solutions, services and training programmes, all based on customer feedback.
New touch points IPcelerate will communicate to customers through a series of new touch points (including an exclusive and secure website in which customers can speak directly to the company, request new features and learn more about new VoIP solutions).
Customers will also be provided with new voice and data tools, helping them to share their solutions and challenges with other customers, and discover how other businesses are benefiting from VoIP services.
The personal touch The company is also establishing a customer advisory council to evaluate current offerings and help formulate new products. In addition IPcelerate will also use video blogs, quarterly conference calls, newsletters, and satisfaction surveys to keep the customer feedback flowing.
Kevin Brown, president and CEO for IPcelerate, said: "We place customer loyalty above all else. We listen and understand their requirements before developing new solutions and services. Our family of customers has a direct line to me, and all other executives in the organisation, and their satisfaction and loyalty continues to be our top priority."