Vouchercodes.co.uk Announces VIP Loyalty Programme as the Next Step in its Customer-Centric Growth Strategy

WM Circle Logo

By: Wise Marketer Staff |

Posted on March 11, 2024

Last week, the UK’s most trusted savings site, VoucherCodes.co.uk, announced the next step in its wider growth strategy for 2024 – VoucherCodes VIP - a new and unique loyalty proposition designed to develop a more meaningful relationship with customers via a blend of engagement and transactional benefits that drive brand affinity and lifetime value.

The new loyalty proposition compliments VoucherCodes' refreshed customer-centric approach, and is the second milestone in this journey following its rebrand in January. Focusing on its mission of saving customers money, the aim is to ensure VoucherCodes' VIPs feel valued both in and, crucially, outside of the purchase cycle and that VoucherCodes are helping customers with every pound spent.

VoucherCodes has created a stand-out proposition in the market with a simple and open proposition. All customers can join VoucherCodes’ VIP and receive immediate benefits, without the need for points, tiers or hidden Ts and Cs. These include a £5 gift card of choice for every two shops a month, with customers being able to earn up to £25 back every month on top of money saving discounts and exclusive money-saving tips to help members save even more. VoucherCodes will be adding to its initial offering over a six-month test-and-learn period, to grow and deepen the emotional connection over time. For launch you can shop across many retailers - Morrisons, Domino’s Pizza, Sephora, Pets at Home, to name just a few for all your shopping needs.

The ambition is for retail partners to also benefit from the new loyalty proposition through additional exposure opportunities to connect partner brands with a highly engaged audience. By targeting a select pool of VoucherCodes’ most loyal customers, the aim is for retailers to benefit from higher AOVs, increased transaction frequency, and a boost in revenue whilst also growing their customer base. This new programme will connect retailers to a valuable community in a way no one else in the money-saving space is doing.

The VIP offering is just one part of a wider growth project for the business, incorporating updated values and visual identity, allowing the brand to cement itself as the most trusted discount site.

With 15 years’ experience, VoucherCodes.co.uk is the UK’s most-trusted discount site, with everything they do verified and guaranteed by real people in the UK. VoucherCodes commits to 99% of their codes working, ensuring consumers always leave with the savings they were promised.

Maureen McDonagh, Managing Director & SVP International at VoucherCodes.co.uk, commented: “Our new loyalty proposition is part of VoucherCodes’ vision to ensure long-term growth by placing a real focus on connecting with our customers and our mission of saving customers money. During the pilot phase of the programme during February, we received over three times the number of sign-ups we had forecast, proving why it’s more important than ever to show up for our customers, especially in this economic climate. We’re proud of our mission to save customers money and with VIP on top, our customers get to earn up to £300 a year when they spend with brands via VoucherCodes.co.uk.

“Our pilot VIP customers also drove higher AOVs and increased transaction frequency for our retail partners, demonstrating how effective this proposition is in delivering not just savings for our customers but increased ROI for our brands. With a strategy rooted in customer insights, this unique proposition reinforces our continued commitment to driving the best value for our merchants, securing the best discount codes for our customers and ensuring trust is front of mind.”

To learn more about becoming a VoucherCodes VIP preferred partner, please visit our Partner with us page or reach out directly to our Partnerships team.

For further information please contact:



Tel: 0203 897 0333     

Email: vouchercodes@ready10.media      


Jamie Cuthbert     


Tel: 020 3540 6782        

Email: Jamie.cuthbert@vouchercodes.co.uk   

About VoucherCodes.co.uk      

VoucherCodes.co.uk is the UK’s most trusted voucher website, helping millions of consumers shop with the brands they love, for less. Every week our customers receive our newsletter, packed with the very best offers and deals from the UK’s favourite retailers, restaurants and attractions.        


VoucherCodes.co.uk has offers and/or deals from over 5,000 of the UK’s biggest retailers and restaurants covering every imaginable product and service, so no matter what our customers are looking for we’re sure to have a great deal to help save them money.         


Our website, email newsletter and mobile shopping app make it safe and simple for our 8.9 million registered members to save money, whether they’re shopping online, in-store or through their mobiles.        


VoucherCodes.co.uk is operated by RetailMeNot, a leading digital savings destination connecting consumers with retailers, restaurants and brands both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital coupons and offers to save money while they shop or dine out.