Walgreens integrates loyalty scheme with Apple Pay

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By: Wise Marketer Staff |

Posted on November 13, 2015

In the US, Walgreens Balance Rewards members can now seamlessly use their account through Apple Pay - without separately scanning a Balance Rewards card or barcode. More than 85 million active Balance Rewards members will have the ability to earn and redeem loyalty points via Apple Pay.

To get the most out of purchases, users can simply add the Balance Rewards digital card to the Wallet app in iOS 9 and use it at checkout with Apple Pay.

Members simply hold their iPhone near the contactless reader with a finger on Touch ID and the appropriate rewards information will be sent.

On their Apple Watch, they just double-click the side button, select their Balance Rewards card, and hold the face of Apple Watch up to the reader.

Apple Pay is easy to set up and users will continue to receive all of the rewards and bene?ts offered by credit and debit cards.

In stores, Apple Pay works with iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and Apple Watch.

"We're excited to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay," said Sona Chawla, president of digital and chief marketing officer for Walgreens. "This offering supports our commitment to removing friction and enabling a simple and convenient customer experience."

More than 8 million customers interact with Walgreens each day in communities across America, using multiple channels for consumer goods, services, pharmacy, health and wellness services and advice. Walgreens operates 8,173 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands.

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