Webinar: Powering Lifetime Connections

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By: Wise Marketer Staff |

Posted on September 12, 2018

Wednesday, September 26th at 1:00pm EST

Hear from the experts on how retail brands are taking their loyalty marketing efforts to the next level. Learn about trends and strategies that can enable customer connections leading to lifetime brand loyalty.

customer engagement

The Wise Marketer in partnership with Epsilon, Alliance Data Card Services and LoyaltyOne will present a deep dive into the thinking, the mechanics and the technologies to create real-world customer loyalty ROI. During this webinar, we’ll discuss:

  • The trends in retail loyalty you need to pay closest attention to.
  • How to adapt, improve, and overcome the threats of the retail landscape.
  • What gamification means for your brand – the next chapter.
  • A global perspective and the benefits of a coalition strategy.
  • The intel learned from co-branded cards and how marketers have implemented these learnings.
  • The importance of data and segmentation and looking ahead to Gen Z – how young consumers are about to change the whole game. Again.
  • The complexity of NextGen Loyalty and the role of omnichannel marketing.

This webinar will be moderated by Bill Hanifin, CEO of The Wise Marketer, and the presentation will feature:

Tad Fordyce, Senior Vice President of Loyalty at Epsilon

As Senior Vice President, Loyalty, Tad is responsible for leading Epsilon’s Loyalty business, including the Agility Loyalty™ solution.  Prior to joining Epsilon in January 2016, Tad served as Senior Vice President, Global Commercial Solutions at Visa, where he was responsible for Visa’s B2B payment products around the world. Additionally, he was responsible for business strategy and product management of Visa’s risk, loyalty and business intelligent solutions. Before joining Visa, Tad was the director of database marketing for Hilton Hotels Corporation. Tad holds a Bachelor of Fine Arts in Communications from Southern Methodist University.


Shannon Andrick, Vice President of Marketing Advancement at Alliance Data

Shannon Andrick is a strategy and marketing executive in the retail and financial services industries.  As the Vice President of Marketing Advancement for Alliance Data’s card services business, her teams deliver Alliance Data’s Know More. Sell More® promise to brand partners through consultative engagements – always keeping a sharp eye on evolution to ensure best-in-class programs.  Communications initiatives allow her teams to convey Alliance Data’s competitive advantage via thought leadership, conferences, and digital properties to the broader market. Prior to joining Alliance Data, Shannon spent 18 years in retail merchandising, successfully driving sales and category growth for Bath & Body Works and Target Corporation.


Caroline Papadatos, Senior Vice President, LoyaltyOne Global Solutions

As Senior Vice President at LoyaltyOne Global Solutions, Caroline sits on the Executive Committee and leads global alliances and key loyalty partnerships in North America and abroad. This includes the loyalty consulting practice which consults with global brands and programs, including Latin America's leading coalition program, Dotz. Caroline also leads LoyaltyOne Corporate Marketing and Thought Leadership. With her extensive practitioner experience in loyalty, customer centricity and brand management, Caroline is a successful B2C and B2B change agent and has a proven track record in designing and managing loyalty coalitions and delivering innovative customer loyalty and retention strategies to drive superior customer financial performance.


Join us on Wednesday, September 26, 2018 at 1:00pm EST for a fast-paced, highly informative webinar presented by some of the foremost names in customer loyalty.


customer engagement