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[Webinar] How Servco Used a Customer 360 to Empower Teams Across Their Enterprise

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By: Wise Marketer Staff |

Posted on May 4, 2021

Servco, a leader in automotive products and services, was undergoing a digital transformation and faced the challenge of having an accurate C360 that could help them gain insights across their business and enhance the customer experience, all while driving incremental revenue.

In this episode of the CRMC Webinar Series hosted by The Wise Marketer, learn how Amperity’s leading customer data and identity platform has provided the foundation that helps Servco centralize its customer in the center of all it does. This webinar was hosted by Jeanne Jones, Head of Customer Community at Amperity, along with Peter Dooher, Senior VP of Digital Transformation, to learn how a 360-degree view of their customers is driving Servco’s enterprise strategy.

Key topics of discussion:

  • What impact a single view of the customer has across the entire enterprise
  • How the Servco teams are able to move faster, and in more strategic ways to reach key customer segments
  • How Servco is democratizing data across the organization to make data-driven decisions
  • How deeper, more actionable data is improving customer loyalty

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Peter Dooher is the Senior Vice President of Digital Strategy at Servco Pacific Inc. He is responsible for Servco’s omnichannel initiatives as well as its product management, data visualization and analytics, CRM strategy, technology and application development functions. Prior to joining Servco, Peter spent most of his career in Retail, supporting organizations enterprise digital and technology efforts working from a developer up to a CTO and spent 12 years at J.Crew & Madewell, the New York-based multi-channel specialty retailer, where he directed the transformation of the IT organization that drove the jcrew.com e-commerce business to more than double its revenue, launched madewell.com and jcrewfactory.com. During his tenure, he served in various roles, most recently as Vice President of eCommerce and Retail Application Development responsible for directing and managing enterprise-wide customer technology applications designated for omnichannel operations.

At Amperity, the leading Customer Data Platform, Jeanne Jones connects with customers like MGM Resorts to build a collaborative space for promoting customer centricity and data-driven growth. Prior to joining Amperity, she was on the customer side at Alaska Airlines. In her twenty years at Alaska Jeanne used data to serve customers as Director of Guest Communications and Guest Experience, including building lifecycle marketing and leading the merge of Virgin America Elevate and Alaska Airlines Mileage Plan programs.