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Revolutionizing Rewards: The Currency of Customer Loyalty

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By: Wise Marketer Staff |

Posted on May 8, 2024

TWM Webinar - CRMC Revolutionizing Rewards from Wise Marketer Group on Vimeo.

Loyalty in the book category has a steeped history that is known in most major markets around the world, but it's the success of the independent used booksellers that we don't often hear about. This latest webinar in the CRMC Webinar Series comes to us right before CRMC 2024 in a few weeks and features Thriftbooks and SheerID.

Thriftbooks is the largest independent web-based used bookseller and their VP of Sales & Marketing, Barbara Hagen, is with us and SheerID's VP of Product Marketing, Bill Schneider, to both share in the successful loyalty rewards program they've introduced to readers and teachers, in particular with its unique and relevant rewards and redemption experience. We cover Revolutionizing Rewards: The Currency of Customer Loyalty in this latest webinar of the series.

Time stamps for those that are a bit time-starved:

  • Introductions
  • The conversation starts – 5:20
  • Q&A – 37:04
  • Wrap Up – 45:48