The Wise Marketer Insights Webinar Series with Hinda Loyalty Group
Reward Strategies for Engaging Your Customers
Tuesday, November 7, 1:00PM EST/ 10:00AM PST
Facilitating a flawless experience of the “golden moment” reward program redemption is one of the most effective techniques in a marketer’s playbook to build long-term, sustainable, and profitable relationships with best customers. In this roundtable discussion hosted by Wise Marketer Editor in Chief Rick Ferguson, Hinda Loyalty Group discussed how loyalty marketers can build a carefully curated rewards strategy that addresses brand alignment, brand connections, and the customer experience. Specific topics addressed include:
- Physical rewards vs. cash
- Differences in driving behavior change in employees vs. customers
- Creating emotional connections
- Budgeting an effective rewards portfolio
- Specific case studies and examples
View this free illuminating webinar by completing the registration form below.
Michael Donnelly, President
As a 30-year veteran of the incentives, recognition, engagement, and loyalty industries, Mike is responsible for all leadership aspects of Hinda, including sales, marketing, product development, strategic direction, and operations. Mike leads the company’s efforts in helping clients achieve their goals with well-developed solutions and managed programs. Mike joined Hinda as a consultant in 2013 and was named president of Hinda Incentives in 2014.
Theresa Thomas, Vice President, Strategic Solutions
Theresa leads Hinda’s Strategic Solutions team, which is responsible for ongoing development and positioning of the market strategy for both B2C and B2B product and service solutions as well as for successful presentation and implementation of the company’s solution set. She works with Hinda’s partner network and internal resources to develop the most appropriate solution for each client's needs. Theresa joined Hinda in 2006 as a client solutions director and was named vice president of strategic solutions in 2014.
Gregg O’Neill, Business Development Director
Gregg’s background is in consumer loyalty and promotions, employee engagement and sales channel incentives. He has deep experience working with numerous vertical markets, including travel and hospitality, manufacturing and tech, and is recognized as one of the leaders in the financial vertical, where he has more than 25 years of experience. He has worked for large companies, startups, and VARs.
Adam Levy, Account Manager
As a key member of Hinda’s account management team, Adam has proven expertise in developing and nurturing customer relationships, effectively communicating business requirements and goals, as well as managing multiple events, projects, and programs concurrently. His Project Management Professional (PMP) certification brings added value to every interaction and as a pivotal member of Hinda’s internal project management team.