Nearly 75% of US adults plan to complete their holiday shopping primarily online this year. And as smartphones drove over $50 billion in sales during last year’s holiday season, the benefits of using SMS to reach shoppers are clear.
Lifestyle brand Kendra Scott used text messaging to unlock 164x+ ROI during Cyber Week 2019 — and it plans to beat that success this holiday season, considering it’s sure to be different than any before.
In this episode of the CRMC Webinar Series hosted by The Wise Marketer, hear from both Kendra Scott and Attentive. If you didn't know by now, Kendra Scott is a premier retailer for women's jeweler, home decor, gifts, and beauty. Attentive was founded by Twitter executives in 2016 and is in their words: "The most comprehensive text message marketing solution, built for innovative brands".
If you're at all interested in SMS marketing or boosting your holiday sales, you should listen to this webinar. Fill out the form below to check it out!
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Presenters:
Megan Edwards is the Ecommerce Marketing Lead at Kendra Scott, a lifestyle brand headquartered in Austin, TX known for its gemstone-inspired collections including fashion jewelry, fine jewelry, home goods, and beauty. With a background in site merchandising and email marketing, Megan leads up the SMS, email, and referral programs at Kendra Scott. During her time at Kendra Scott, her team led the launch of SMS and the referral program and both have been key in customer acquisition and retention for the brand. Megan, originally from Charlotte, NC, has a BS from NC State University and resides in Austin, TX.
Lisa Wang is Director of Client Strategy at Attentive. She has over 8 years of client management experience, loves helping clients succeed, coaching employees to achieve their goals, and building impactful cross-functional programs. She lives in New York, and in her free time enjoys painting and photography.
